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Alcoholic Drinks in Hungary
Market Briefing, January 2008, 200  €


Description

Datamonitor's Alcoholic Drinks in Hungary industry profile is an essential resource for top-level data and analysis covering the alcoholic drinks industry.
It includes detailed data on market size and segmentation, plus textual and graphical analysis of the key trends and competitive landscape, leading companies and demographic information.
Scope * Contains an executive summary and data on value, volume and/or segmentation* Provides textual analysis of the industry’s recent performance and future prospects* Incorporates in-depth five forces competitive environment analysis and scorecards * Includes a five-year forecast of the industry* The leading companies are profiled with supporting key financial metrics * Supported by the key macroeconomic and demographic data affecting the market Highlights * Detailed information is included on market size, measured by both value and volume * Five forces scorecards provide an accessible yet in depth view of the market’s competitive landscape* Market shares are covered by manufacturer and/or brand* Also features market breakdown by distribution channel Why you should buy this report * Spot future trends and developments * Inform your business decisions * Add weight to presentations and marketing materials * Save time carrying out entry-level researchMarket DefinitionThe alcohol drinks market consists of beers, ciders & FABs, spirits and wines.
The market is valued according to retail selling price (RSP) and includes any applicable taxes.
Any currency conversions used in the creation of this report have been calculated using constant 2006 annual average exchange rates.Europe comprises Belgium, the Czech Republic, Denmark, France, Germany, Hungary, Italy, Netherlands, Norway, Poland, Russia, Spain, Sweden and the UK.


Sommaire
 
TABLE OF CONTENTS
EXECUTIVE SUMMARY 3
CHAPTER 1 Market Overview 7
1.1 Market Definition 7
1.2 Research Highlights 7
1.3 Market Analysis 8
CHAPTER 2 Market Value 9
CHAPTER 3 Market Volume 10
CHAPTER 4 Market Segmentation I 11
CHAPTER 5 Market Segmentation II 12
CHAPTER 6 Market Share 13
CHAPTER 7 Five Forces Analysis Error! Bookmark not defined.
7.1 Summary 14
7.2 Buyer Power 15
7.3 Supplier Power 16
7.4 New Entrants 17
7.5 Substitutes 18
7.6 Rivalry 19
CHAPTER 8 Leading Companies 20
8.1 SABMiller 20
8.2 Inbev 24
8.3 Brau Union AG 26
CHAPTER 9 Distribution 28
CHAPTER 10 Market Forecasts 29
10.1 Market Value Forecast 29
10.2 Market Volume Forecast 30
CHAPTER 11 Macroeconomic Indicators 31
CHAPTER 12 Appendix 33
12.1 Methodology 33
12.2 Industry Associations 34
12.3 Related Datamonitor Research 34

LIST OF TABLES
Table 1: Hungary Alcoholic Drinks Market Value: $ million, 2003-2007 9
Table 2: Hungary Alcoholic Drinks Market Volume: Liters million, 2003-2007 10
Table 3: Hungary Alcoholic Drinks Market Segmentation I: % Share, by Value, 2007 11
Table 4: Hungary Alcoholic Drinks Market Segmentation II: % Share, by Value, 2007 12
Table 5: Hungary Alcoholic Drinks Market Share: % Share, by Volume, 2007 13
Table 6: Key Facts: SABMiller 20
Table 7: Key Financials: SABMiller 23
Table 8: Key Facts: Inbev 24
Table 9: Key Financials: Inbev 25
Table 10: Key Facts: Brau Union AG 26
Table 11: Key Financials: Brau Union AG 27
Table 12: Hungary Alcoholic Drinks Distribution: % Share, by Volume, 2007 28
Table 13: Hungary Alcoholic Drinks Market Value Forecast: $ million, 2007-2012 29
Table 14: Hungary Alcoholic Drinks Market Volume Forecast: Liters million, 2007-2012 30
Table 15: Hungary Size of Population (million) , 2003-2007 31
Table 16: Hungary GDP (Constant 2000 Prices, $ billion), 2003-2007 31
Table 17: Hungary Inflation, 2003-2007 31
Table 18: Hungary Exchange Rate, 2003 32

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