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Alcoholic Drinks in Denmark
Market Briefing, January 2008, 200  €


Description

Datamonitor's Alcoholic Drinks in Denmark industry profile is an essential resource for top-level data and analysis covering the alcoholic drinks industry.
It includes detailed data on market size and segmentation, plus textual and graphical analysis of the key trends and competitive landscape, leading companies and demographic information.
Scope * Contains an executive summary and data on value, volume and/or segmentation* Provides textual analysis of the industry’s recent performance and future prospects* Incorporates in-depth five forces competitive environment analysis and scorecards * Includes a five-year forecast of the industry* The leading companies are profiled with supporting key financial metrics * Supported by the key macroeconomic and demographic data affecting the market Highlights * Detailed information is included on market size, measured by both value and volume * Five forces scorecards provide an accessible yet in depth view of the market’s competitive landscape* Market shares are covered by manufacturer and/or brand* Also features market breakdown by distribution channel Why you should buy this report * Spot future trends and developments * Inform your business decisions * Add weight to presentations and marketing materials * Save time carrying out entry-level researchMarket DefinitionThe alcohol drinks market consists of beers, ciders & FABs, spirits and wines.
The market is valued according to retail selling price (RSP) and includes any applicable taxes.
Any currency conversions used in the creation of this report have been calculated using constant 2006 annual average exchange rates.Europe comprises Belgium, the Czech Republic, Denmark, France, Germany, Hungary, Italy, Netherlands, Norway, Poland, Russia, Spain, Sweden and the UK.


Sommaire
 
TABLE OF CONTENTS
EXECUTIVE SUMMARY 3
CHAPTER 1 Market Overview 7
1.1 Market Definition 7
1.2 Research Highlights 7
1.3 Market Analysis 8
CHAPTER 2 Market Value 9
CHAPTER 3 Market Volume 10
CHAPTER 4 Market Segmentation I 11
CHAPTER 5 Market Segmentation II 12
CHAPTER 6 Market Share 13
CHAPTER 7 Five Forces Analysis 14
7.1 Summary 14
7.2 Buyer Power 15
7.3 Supplier Power 16
7.4 New Entrants 17
7.5 Substitutes 18
7.6 Rivalry 19
CHAPTER 8 Leading Companies 20
8.1 Carlsberg A/S 20
8.2 Inter Rhone 23
8.3 Royal Unibrew 24
CHAPTER 9 Distribution 26
CHAPTER 10 Market Forecasts 27
10.1 Market Value Forecast 27
10.2 Market Volume Forecast 28
CHAPTER 11 Macroeconomic Indicators 29
CHAPTER 12 Appendix 31
12.1 Methodology 31
12.2 Industry Associations 32
12.3 Related Datamonitor Research 32

LIST OF TABLES
Table 1: Denmark Alcoholic Drinks Market Value: $ million, 2003-2007 9
Table 2: Denmark Alcoholic Drinks Market Volume: Liters million, 2003-2007 10
Table 3: Denmark Alcoholic Drinks Market Segmentation I: % Share, by Value, 2007 11
Table 4: Denmark Alcoholic Drinks Market Segmentation II: % Share, by Value, 2007 12
Table 5: Denmark Alcoholic Drinks Market Share: % Share, by Volume, 2007 13
Table 6: Key Facts: Carlsberg A/S 20
Table 7: Key Financials: Carlsberg A/S 22
Table 8: Key Facts: Inter Rhone 23
Table 9: Key Facts: Royal Unibrew 24
Table 10: Key Financials: Royal Unibrew 25
Table 11: Denmark Alcoholic Drinks Distribution: % Share, by Volume, 2007 26
Table 12: Denmark Alcoholic Drinks Market Value Forecast: $ million, 2007-2012 27
Table 13: Denmark Alcoholic Drinks Market Volume Forecast: Liters million, 2007-2012 28
Table 14: Denmark Size of Population (million) , 2003-2007 29
Table 15: Denmark GDP (Constant 2000 Prices, $ billion), 2003-2007 29
Table 16: Denmark Inflation, 2003-2007 29
Table 17: Denmark Exchange Rate, 2003 30

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