This newly updated and expanded report includes:
• Overview of current value retail sales for China’s total food & beverage market, including regional value trends by major products, up to 2004;
• Volume & value consumer market size for alcoholic drinks in China by region and sector, including market growth and per capita consumption, up to 2004;
• Market shares analysis of major alcoholic drinks, including leading brands by revenues in China’s big cities, up to 2004;
• Retail pricing trends of beer, wine and spirits by sector in China, including by province, up to 2004;
• Volume & value forecast alcoholic drinks market in China, including sales breakdown and growth by sector, up to 2009;
• Marketing & advertising analysis;
• Alcoholic wholesale and retail distribution analysis, including sales by distribution channels and outlet types up to 2004;
• Statistical analysis of China’s alcoholic drinks industry by sector, with data on key manufacturers up to 2004;
• Profiles of leading domestic and foreign alcoholic drinks companies in China;
• Key contacts & trade events;
• Overview of China’s demographics and macroeconomics.REPORT COVERAGEThis report covers the market for alcoholic drinks in the People’s Republic of China.
The report covers all alcoholic drinks, including:- Beer (including standard lagers, brown ales, stout and speciality beers);- Spirits (including traditional Chinese ‘white’ spirits, rice “yellow” wine and imported spirits, such as brandy, whiskey, gin, vodka, liqueurs, light and dark rum, pre-mixed spirits and tequila and mezcal);- Wine (including red, white and blended grape and sparkling wines, as well as fruit wines, which are normally referred to as ‘berry wines’ in China).