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Advertising in Spain
Market Briefing, January 2007, 160  €


Description

Datamonitor's Advertising in Spain industry profile is an essential resource for top-level data and analysis covering the advertising industry.
It includes detailed data on market size and segmentation, plus textual analysis of the key trends and competitive landscape, demographic information, and descriptions of the leading companies.
Scope * Contains an executive summary and data on value, volume and segmentation* Provides textual analysis of the industry's prospects, competitive landscape and leading companies* Includes a five-year forecast of the industry* Supported by the key macroeconomic and demographic data affecting the marketWhy you should buy this report* Spot future trends and developments* Inform your business decisions* Add weight to presentations and marketing materials* Save time carrying out entry-level research.
Market definition - The advertising market consists of agencies providing advertising including display advertising services.
The market value reflects income of the agencies from such services.
Any currency conversions used in the creation of this report have been calculated using constant 2005 annual average exchange rates.For the purpose of this report, Europe comprises Belgium, France, Germany, Italy, the Netherlands, Spain, Denmark, Norway, Sweden, Poland, Russia, the Czech Republic, Hungary and the UK.


Sommaire
 
TABLE OF CONTENTS
EXECUTIVE SUMMARY 3
CHAPTER 1 Market Overview 7
1.1 Market Definition 7
1.2 Research Highlights 7
1.3 Market Analysis 8
CHAPTER 2 Market Value 9
CHAPTER 3 Market Segmentation I 10
CHAPTER 4 Market Segmentation II 11
CHAPTER 5 Market Share 12
CHAPTER 6 Competitive Landscape 13
CHAPTER 7 Leading Companies 15
7.1 WPP Group plc 15
7.2 Havas 15
7.3 MediaSet SpA 16
CHAPTER 8 Market Forecasts 17
8.1 Market Value Forecast 17
CHAPTER 9 Macroeconomic Indicators 18
CHAPTER 10 Further Reading 20
10.1 Sources 20
10.2 Related Datamonitor Research 20

LIST OF TABLES
Table 1: Spain Advertising Market Value: $ million, 2002-2006 9
Table 2: Spain Advertising Market Segmentation I: % Share, by Value, 2006 10
Table 3: Spain Advertising Market Segmentation II: % Share, by Value, 2006 11
Table 4: Spain Advertising Market Share: % Share, by Value, 2006 12
Table 5: Spain Advertising Market Value Forecast: $ million, 2006-2011 17
Table 6: Spain Size of Population (million) , 2002-2006 18
Table 7: Spain GDP (1995=100), 2002-2006 18
Table 8: Spain Inflation, 2002-2006 18
Table 9: Spain Exchange Rate, 2002-2006 19

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