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Advertising in Germany
Market Report, September 2002, 198  €


Description

The German market for advertising, including commission, production and media, has declined by 7.2% since 2000 to reach a value of Euro 21.6 billion in 2001.
During the five year review period, the market has grown by just under 10%.
Until 2000, the market grew steadily with the year 2000, with a growth rate of over 7%, being the most successful one.
This report is part of Euromonitor’s highly successful Major Market Profiles series.
These briefings provide concise, up-to-date, accurate and affordable analysis of 156 commercial, industrial and service sectors in key countries.


Sommaire
 
Market Size

Market Sectors

Marketing Activity

Corporate Overview

Distribution

Consumer Profile

Market Forecasts

Sector Forecasts
TABLE OF CONTENTS EXECUTIVE SUMMARY 3 CHAPTER 1 Market Overview 7 1.1 Market Definition 7 1.2 Research Highlights 7 1.3 Market Analysis 8 CHAPTER 2 Market Value 9 CHAPTER 3 Market Segmentation I 10 CHAPTER 4 Market Segmentation II 11 CHAPTER 5 Competitive Landscape 12 CHAPTER 6 Leading Companies 13 6.1 Omnicom Group Inc. 13 6.2 Publicis Groupe S.A. 13 6.3 Interpublic Group of Cos. 13 6.4 Grey Global 14 6.5 WPP Group plc 14 6.6 OMD Germany Gmbh 14 CHAPTER 7 Market Forecasts 15 7.1 Market Value Forecast 15 CHAPTER 8 Macroeconomic Indicators 16 CHAPTER 9 Further Reading 18 9.1 Sources 18 9.2 Related Datamonitor Research 18 LIST OF TABLES Table 1: Germany Advertising Market Value: $ billion, 2000-2004 9 Table 2: Germany Advertising Market Segmentation I: % Share, by Value, 2004 10 Table 3: Germany Advertising Market Segmentation II: % Share, by Value, 2004 11 Table 4: Germany Advertising Market Value Forecast: $ billion, 2004-2009 15 Table 5: Germany Size of Population (million), 2000-2004 16 Table 6: Germany GDP (1995=100), 2000-2004 16 Table 7: Germany Inflation, 2000-2004 16 Table 8: Germany Exchange Rate, 2000 17 CONTENTS
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