Advertising in Germany

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Advertising in Germany
Market Briefing, October 2005, 198 €

Description

Euromonitor International ’s Advertising in Germany Major Market Profile presents an overview of the national market.
Use this data to quickly establish market sizes and shares, pinpoint growth markets and trends and get concise information on the industry’s major corporate players.
Forecasts to 2009 illustrate how the market is set to change.Euromonitor International has over 30 years experience of publishing market research reports, business reference books and online information systems.
With offices in London, Chicago, Singapore, Shanghai and Vilnius, and a network of over 600 analysts worldwide, Euromonitor has a unique capability to develop reliable information resources to help drive informed strategic planning.

Sommaire

TABLE OF CONTENTS EXECUTIVE SUMMARY 3 CHAPTER 1 Market Overview 7 1.1 Market Definition 7 1.2 Research Highlights 7 1.3 Market Analysis 8 CHAPTER 2 Market Value 9 CHAPTER 3 Market Segmentation I 10 CHAPTER 4 Market Segmentation II 11 CHAPTER 5 Competitive Landscape 12 CHAPTER 6 Leading Companies 13 6.1 Omnicom Group Inc. 13 6.2 Publicis Groupe S.A. 13 6.3 Interpublic Group of Cos. 13 6.4 Grey Global 14 6.5 WPP Group plc 14 6.6 OMD Germany Gmbh 14 CHAPTER 7 Market Forecasts 15 7.1 Market Value Forecast 15 CHAPTER 8 Macroeconomic Indicators 16 CHAPTER 9 Further Reading 18 9.1 Sources 18 9.2 Related Datamonitor Research 18 LIST OF TABLES Table 1: Germany Advertising Market Value: $ billion, 2000-2004 9 Table 2: Germany Advertising Market Segmentation I: % Share, by Value, 2004 10 Table 3: Germany Advertising Market Segmentation II: % Share, by Value, 2004 11 Table 4: Germany Advertising Market Value Forecast: $ billion, 2004-2009 15 Table 5: Germany Size of Population (million), 2000-2004 16 Table 6: Germany GDP (1995=100), 2000-2004 16 Table 7: Germany Inflation, 2000-2004 16 Table 8: Germany Exchange Rate, 2000 17 CONTENTS