The French market for advertising has grown by an impressing 12.5% since 2000 to reach a value of FF67.2 billion (US$ 9.5 billion), due to the millenium.
Press advertising represents the largest sector of the overall market, with a 47% share of value sales in 2000.
Press is an important medium for companies wishing to target a specific audience.
Press also benefits from the increase in adspend from small companies that cannot allow advertising through the television channels.
The advertising market is extremely fragmented, with no single agency dominating revenues in the industry.
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