Datamonitor's Advertising in Europe industry profile is an essential resource for top-level data and analysis covering the advertising industry.
It includes detailed data on market size and segmentation, plus textual analysis of the key trends and competitive landscape, demographic information, and descriptions of the leading companies.
Scope * Contains an executive summary and data on value, volume and segmentation* Provides textual analysis of the industry's prospects, competitive landscape and leading companies* Includes a five-year forecast of the industry* Supported by the key macroeconomic and demographic data affecting the marketWhy you should buy this report* Spot future trends and developments* Inform your business decisions* Add weight to presentations and marketing materials* Save time carrying out entry-level research.
Market definition - The advertising market consists of agencies providing advertising including display advertising services.
The market value is defined as the revenue accrued by the agencies from provision of such services, but excludes revenues obtained by print, broadcast, and other media companies from the sale of advertising space.
Any currency conversions used in the creation of this report have been calculated using constant 2005 annual average exchange rates.For the purpose of this report, Europe comprises Belgium, France, Germany, Italy, the Netherlands, Spain, Denmark, Norway, Sweden, Poland, Russia, the Czech Republic, Hungary and the UK.Asia-Pacific is composed of Australia, China, India, Japan, Singapore, Taiwan and South Korea.The Americes comprises the US, Canada, Brazil and Mexico.The global market is composed of Asia-Pacific, Europe and the Americas.