Advertising in China covers both market size (by adspend, media and product category spend) and is also an overview of the practice of advertising in China -traditional and new media, advertising’s governing bodies, major practitioners and more recent campaigns.Advertising in China is now a major business with ads covering the whole country on buses, TV, the sides of buildings & radio.
China’s advertising industry remains surprisingly robust in the face of a worldwide recession in ad spending and the slashed marketing budgets of multinational fast-moving consumer goods (FMCG) firms in particular.
Steady market growth in China has stemmed from three main factors.
First, membership of the WTO; Second, the perception that China’s economy is weathering the global recession more successfully than other markets and; third, local players in the advertising industry becoming more experienced.
Access Asia believes that China’s total adspend for 2001 is close to US$5 billion and growing.