Your Market Research Library
 

Ask For A FREE Membership Here !
 


Your Market Research starts at Allbizreport !
Order here all your market reports, company profiles, country analysis, competitive intelligence ... upon any industries and countries :
20.000 market research, 5.000 company profiles, 150 industry monitor

   
  
   
   
   Advanced Search     

   
  
   
  
   
   


Home

Advertising in Belgium
Market Briefing, October 2007, 200  €


Description

Datamonitor's Advertising in Belgium industry profile is an essential resource for top-level data and analysis covering the advertising industry.
It includes detailed data on market size and segmentation, plus textual and graphical analysis of the key trends and competitive landscape, leading companies and demographic information.
Scope * Contains an executive summary and data on value, volume and/or segmentation* Provides textual analysis of the industry’s recent performance and future prospects* Incorporates in-depth five forces competitive environment analysis and scorecards * Includes a five-year forecast of the industry* The leading companies are profiled with supporting key financial metrics * Supported by the key macroeconomic and demographic data affecting the market Highlights * Detailed information is included on market size, measured by value and/or volume* Five forces scorecards provide an accessible yet in depth view of the market’s competitive landscape * Market shares are covered by manufacturer or brand Why you should buy this report * Spot future trends and developments * Inform your business decisions * Add weight to presentations and marketing materials * Save time carrying out entry-level researchMarket DefinitionThe advertising market consists of agencies providing advertising including display advertising services.
The market value reflects income of the agencies from such services.
Any currency conversions used in the creation of this report have been calculated using constant 2006 annual average exchange rates.For the purpose of this report, Europe comprises Belgium, France, Germany, Italy, the Netherlands, Spain, Denmark, Norway, Sweden, Poland, Russia, the Czech Republic, Hungary and the UK.


Sommaire
 
TABLE OF CONTENTS
EXECUTIVE SUMMARY 3
CHAPTER 1 Market Overview 7
1.1 Market Definition 7
1.2 Research Highlights 7
1.3 Market Analysis 8
CHAPTER 2 Market Value 9
CHAPTER 3 Market Segmentation I 10
CHAPTER 4 Market Segmentation II 11
CHAPTER 5 Market Share 12
CHAPTER 6 Five Forces Analysis 13
6.1 Summary 13
6.2 Buyer Power 14
6.3 Supplier Power 15
6.4 New Entrants 16
6.5 Substitutes 17
6.6 Rivalry 18



CHAPTER 7 Leading Companies 19
7.1 Interpublic Group of Companies 19
7.2 WPP Group plc 22
7.3 Havas 26
CHAPTER 8 Distribution 28
CHAPTER 9 Market Forecasts 29
9.1 Market Value Forecast 29
CHAPTER 10 Macroeconomic Indicators 30
CHAPTER 11 Appendix 31
11.1 Methodology 31
11.2 Industry Associations 32
11.3 Related Datamonitor Research 32

LIST OF TABLES
Table 1: Belgium Advertising Market Value: $ million, 2002-2006 9
Table 2: Belgium Advertising Market Segmentation I: % Share, by Value, 2006 10
Table 3: Belgium Advertising Market Segmentation II: % Share, by Value, 2006 11
Table 4: Belgium Advertising Market Share: % Share, by Value, 2006 12
Table 5: Key Facts: Interpublic Group of Companies 19
Table 6: Key Facts: WPP Group plc 22
Table 7: Key Facts: Havas 26
Table 8: Key Financials: Havas Media 27
Table 9: Belgium Advertising Distribution: % Share, by Value, 2006 28
Table 10: Belgium Advertising Market Value Forecast: $ million, 2006-2011 29
Table 11: Belgium Size of Population (million) , 2002-2006 30
Table 12: Belgium GDP (1995=100), 2002-2006 30
Table 13: Belgium Exchange Rate, 2002-2006 30

[ Home ] [ Contact ] [ Site Map ]
© UBIQUICK SARL tous droits réservés