IBISWORLD INDUSTRY MARKET RESEARCH REPORTThis is the replacement for IBISWorld's August 2006 edition of Advertising Services in Australia report.Industry Market Research SynopsisThis Industry Market Research report from IBISWorld provides a detailed analysis of the Advertising Services in Australia industry, including key growth trends, statistics, forecasts, the competitive environment including market shares and the key issues facing the industry.Industry DefinitionThis report relates to establishments mainly engaged in providing advertising services (except sale of advertising space in their own publications or broadcasts).
The industry relates to agencies that assist clients in creating and placing advertising on TV, pay-TV, newspapers, magazines, outdoors/billboards and increasingly in areas such as the internet.
Many larger agencies also offer below the line" services which include direct mail