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Advertising: Global Industry Guide
Market Report, March 2007, 796  €


Description

Datamonitor's Advertising Global Industry Guide is an essential resource for top-level data and analysis covering the advertising industry.
It includes detailed data on market size and segmentation, textual analysis of the key trends and competitive landscape, and profiles of the leading companies.
This incisive report provides expert analysis on a global, regional and country basis.Scope of the Report * Contains an executive summary and data on value, volume and segmentation * Provides textual analysis of the industry's prospects, competitive landscape and profiles of the leading companies * Covers Global, European, Asia-Pacific & 11 individual country markets * Includes a five-year forecast of the industryHighlightsThe global advertising market generated total revenues of $67 billion in 2006, this representing a compound annual growth rate (CAGR) of 4.5% for the five-year period spanning 2002-2006.
The advertising of services was the market's most lucrative segment in 2006, generating total revenues of $24.1 billion, equivalent to 36% of the market's overall value.
The performance of the market is forecast to decelerate, with an anticipated CAGR of 3.8% for the five-year period 2006-2011 expected to drive the market to a value of $80.7 billion by the end of 2011.
Why you should buy this report: * Spot future trends and developments * Inform your business decisions * Add weight to presentations and marketing materials * Save time carrying out entry-level researchDefinitionThe advertising market consists of agencies providing advertising including display advertising services.
The market value is defined as the revenue accrued by the agencies from provision of such services, but excludes revenues obtained by print, broadcast, and other media companies from the sale of advertising space.
Any currency conversions used in the creation of this report have been calculated using constant 2005 annual average exchange rates.For the purpose of this report, Europe comprises Belgium, France, Germany, Italy, the Netherlands, Spain, Denmark, Norway, Sweden, Poland, Russia, the Czech Republic, Hungary and the UK.Asia-Pacific is composed of Australia, China, India, Japan, Singapore, Taiwan and South Korea.The Americes comprises the US, Canada, Brazil and Mexico.The global market is composed of Asia-Pacific, Europe and the Americas.

Sommaire
 
Table of Contents
CHAPTER 1 Introduction 20
1.1 What is this report about? 20
1.2 Who is the target reader? 20
1.3 How to use this report 20
1.4 Definitions 21
CHAPTER 2 Global Advertising 22
2.1 Market Overview 22
2.2 Market Value 24
2.3 Market Segmentation I 25
2.4 Market Segmentation II 26
2.5 Market Share 27
2.6 Competitive Landscape 28
2.7 Market Forecasts 30
CHAPTER 3 Advertising in Asia-Pacific 31
3.1 Market Overview 31
3.2 Market Value 33
3.3 Market Segmentation I 34
3.4 Market Segmentation II 35
3.5 Market Share 36
3.6 Competitive Landscape 37
3.7 Market Forecasts 38
CHAPTER 4 Advertising in Europe 39
4.1 Market Overview 39
4.2 Market Value 41
4.3 Market Segmentation I 42
4.4 Market Segmentation II 43
4.5 Market Share 44
4.6 Competitive Landscape 45
4.7 Market Forecasts 47
4.8 Macroeconomic Indicators 48
CHAPTER 5 Advertising in Belgium 49
5.1 Market Overview 49
5.2 Market Value 51
5.3 Market Segmentation I 52
5.4 Market Segmentation II 53
5.5 Market Share 54
5.6 Competitive Landscape 55
5.7 Market Forecasts 57
5.8 Macroeconomic Indicators 58
CHAPTER 6 Advertising in Canada 59
6.1 Market Overview 59
6.2 Market Value 61
6.3 Market Segmentation I 62
6.4 Market Segmentation II 63
6.5 Market Share 64
6.6 Competitive Landscape 65
6.7 Market Forecasts 67
6.8 Macroeconomic Indicators 68
CHAPTER 7 Advertising in China 70
7.1 Market Overview 70
7.2 Market Value 72
7.3 Market Segmentation I 73
7.4 Market Segmentation II 74
7.5 Market Share 75
7.6 Competitive Landscape 76
7.7 Market Forecasts 77
7.8 Macroeconomic Indicators 78
CHAPTER 8 Advertising in France 80
8.1 Market Overview 80
8.2 Market Value 82
8.3 Market Segmentation I 83
8.4 Market Segmentation II 84
8.5 Market Share 85
8.6 Competitive Landscape 86
8.7 Market Forecasts 88
8.8 Macroeconomic Indicators 89
CHAPTER 9 Advertising in Germany 91
9.1 Market Overview 91
9.2 Market Value 93
9.3 Market Segmentation I 94
9.4 Market Segmentation II 95
9.5 Market Share 96
9.6 Competitive Landscape 97
9.7 Market Forecasts 99
9.8 Macroeconomic Indicators 100
CHAPTER 10 Advertising in Italy 102
10.1 Market Overview 102
10.2 Market Value 104
10.3 Market Segmentation I 105
10.4 Market Segmentation II 106
10.5 Market Share 107
10.6 Competitive Landscape 108
10.7 Market Forecasts 110
10.8 Macroeconomic Indicators 111
CHAPTER 11 Advertising in Japan 113
11.1 Market Overview 113
11.2 Market Value 115
11.3 Market Segmentation I 116
11.4 Market Segmentation II 117
11.5 Market Share 118
11.6 Competitive Landscape 119
11.7 Market Forecasts 121
11.8 Macroeconomic Indicators 122
CHAPTER 12 Advertising in the Netherlands 123
12.1 Market Overview 123
12.2 Market Value 125
12.3 Market Segmentation I 126
12.4 Market Segmentation II 127
12.5 Market Share 128
12.6 Competitive Landscape 129
12.7 Market Forecasts 131
12.8 Macroeconomic Indicators 132
CHAPTER 13 Advertising in Spain 133
13.1 Market Overview 133
13.2 Market Value 135
13.3 Market Segmentation I 136
13.4 Market Segmentation II 137
13.5 Market Share 138
13.6 Competitive Landscape 139
13.7 Market Forecasts 141
13.8 Macroeconomic Indicators 143
CHAPTER 14 Advertising in the United Kingdom 145
14.1 Market Overview 145
14.2 Market Value 147
14.3 Market Segmentation I 148
14.4 Market Segmentation II 149
14.5 Market Share 150
14.6 Competitive Landscape 151
14.7 Market Forecasts 153
14.8 Macroeconomic Indicators 154
CHAPTER 15 Advertising in the United States 156
15.1 Market Overview 156
15.2 Market Value 158
15.3 Market Segmentation I 159
15.4 Market Segmentation II 160
15.5 Market Share 161
15.6 Competitive Landscape 162
15.7 Market Forecasts 164
15.8 Macroeconomic Indicators 165
CHAPTER 16 Company Profiles 166
16.1 Interpublic Group of Cos. 166
16.2 Omnicom Group Inc. 179
16.3 WPP Group plc 191
CHAPTER 17 Appendix 210
17.1 Data Research Methodology 210
17.2 Report writing team 211

List of Tables
Table 1: Global Advertising Market Value: $ billion, 2002-2006 24
Table 2: Global Advertising Market Segmentation I: % Share, by Value, 2006 25
Table 3: Global Advertising Market Segmentation II: % Share, by Value, 2006 26
Table 4: Global Advertising Market Share: % Share, by Value, 2006 27
Table 5: Global Advertising Market Value Forecast: $ billion, 2006-2011 30
Table 6: Asia-Pacific Advertising Market Value: $ billion, 2002-2006 33
Table 7: Asia-Pacific Advertising Market Segmentation I: % Share, by Value, 2006 34
Table 8: Asia-Pacific Advertising Market Segmentation II: % Share, by Value, 2006 35
Table 9: Asia-Pacific Advertising Market Share: % Share, by Value, 2006 36
Table 10: Asia-Pacific Advertising Market Value Forecast: $ billion, 2006-2011 38
Table 11: Europe Advertising Market Value: $ billion, 2002-2006 41
Table 12: Europe Advertising Market Segmentation I: % Share, by Value, 2006 42
Table 13: Europe Advertising Market Segmentation II: % Share, by Value, 2006 43
Table 14: Europe Advertising Market Share: % Share, by Value, 2006 44
Table 15: Europe Advertising Market Value Forecast: $ billion, 2006-2011 47
Table 16: Europe Exchange Rate, 2002-2005 48
Table 17: Belgium Advertising Market Value: $ million, 2002-2006 51
Table 18: Belgium Advertising Market Segmentation I: % Share, by Value, 2006 52
Table 19: Belgium Advertising Market Segmentation II: % Share, by Value, 2006 53
Table 20: Belgium Advertising Market Share: % Share, by Value, 2006 54
Table 21: Belgium Advertising Market Value Forecast: $ million, 2006-2011 57
Table 22: Belgium Size of Population (million) , 2002-2006 58
Table 23: Belgium GDP (1995=100), 2002-2006 58
Table 24: Belgium Exchange Rate, 2002-2006 58
Table 25: Canada Advertising Market Value: $ million, 2002-2006 61
Table 26: Canada Advertising Market Segmentation I: % Share, by Value, 2006 62
Table 27: Canada Advertising Market Segmentation II: % Share, by Value, 2006 63
Table 28: Canada Advertising Market Share: % Share, by Value, 2006 64
Table 29: Canada Advertising Market Value Forecast: $ million, 2006-2011 67
Table 30: Canada Size of Population (million) , 2002-2006 68
Table 31: Canada GDP (1995=100), 2002-2006 68
Table 32: Canada Inflation, 2002-2006 69
Table 33: Canada Exchange Rate, 2002-2006 69
Table 34: China Advertising Market Value: $ billion, 2002-2006 72
Table 35: China Advertising Market Segmentation I: % Share, by Value, 2006 73
Table 36: China Advertising Market Segmentation II: % Share, by Value, 2006 74
Table 37: China Advertising Market Share: % Share, by Value, 2006 75
Table 38: China Advertising Market Value Forecast: $ billion, 2006-2011 77
Table 39: China Size of Population (million) , 2002-2006 78
Table 40: China GDP (1995=100), 2002-2006 78
Table 41: China Inflation, 2002-2006 79
Table 42: China Exchange Rate, 2002-2006 79
Table 43: France Advertising Market Value: $ million, 2002-2006 82
Table 44: France Advertising Market Segmentation I: % Share, by Value, 2006 83
Table 45: France Advertising Market Segmentation II: % Share, by Value, 2006 84
Table 46: France Advertising Market Share: % Share, by Value, 2006 85
Table 47: France Advertising Market Value Forecast: $ million, 2006-2011 88
Table 48: France Size of Population (million) , 2002-2006 89
Table 49: France GDP (1995=100), 2002-2006 89
Table 50: France Inflation, 2002-2006 90
Table 51: France Exchange Rate, 2002-2006 90
Table 52: Germany Advertising Market Value: $ million, 2002-2006 93
Table 53: Germany Advertising Market Segmentation I: % Share, by Value, 2006 94
Table 54: Germany Advertising Market Segmentation II: % Share, by Value, 2006 95
Table 55: Germany Advertising Market Share: % Share, by Value, 2006 96
Table 56: Germany Advertising Market Value Forecast: $ million, 2006-2011 99
Table 57: Germany Size of Population (million) , 2002-2006 100
Table 58: Germany GDP (1995=100), 2002-2006 100
Table 59: Germany Inflation, 2002-2006 101
Table 60: Germany Exchange Rate, 2002-2006 101
Table 61: Italy Advertising Market Value: $ million, 2002-2006 104
Table 62: Italy Advertising Market Segmentation I: % Share, by Value, 2006 105
Table 63: Italy Advertising Market Segmentation II: % Share, by Value, 2006 106
Table 64: Italy Advertising Market Share: % Share, by Value, 2006 107
Table 65: Italy Advertising Market Value Forecast: $ million, 2006-2011 110
Table 66: Italy Size of Population (million) , 2002-2006 111
Table 67: Italy GDP (1995=100), 2002-2006 111
Table 68: Italy Inflation, 2002-2006 112
Table 69: Italy Exchange Rate, 2002-2006 112
Table 70: Japan Advertising Market Value: $ billion, 2002-2006 115
Table 71: Japan Advertising Market Segmentation I: % Share, by Value, 2006 116
Table 72: Japan Advertising Market Segmentation II: % Share, by Value, 2006 117
Table 73: Japan Advertising Market Share: % Share, by Value, 2006 118
Table 74: Japan Advertising Market Value Forecast: $ billion, 2006-2011 121
Table 75: Japan Size of Population (million) , 2002-2006 122
Table 76: Japan GDP (1995=100), 2002-2006 122
Table 77: Japan Exchange Rate, 2002-2006 122
Table 78: Netherlands Advertising Market Value: $ million, 2002-2006 125
Table 79: Netherlands Advertising Market Segmentation I: % Share, by Value, 2006 126
Table 80: Netherlands Advertising Market Segmentation II: % Share, by Value, 2006 127
Table 81: Netherlands Advertising Market Share: % Share, by Value, 2006 128
Table 82: Netherlands Advertising Market Value Forecast: $ million, 2006-2011 131
Table 83: Netherlands Size of Population (million) , 2002-2006 132
Table 84: Netherlands GDP (1995=100), 2002-2006 132
Table 85: Netherlands Exchange Rate, 2002-2006 132
Table 86: Spain Advertising Market Value: $ million, 2002-2006 135
Table 87: Spain Advertising Market Segmentation I: % Share, by Value, 2006 136
Table 88: Spain Advertising Market Segmentation II: % Share, by Value, 2006 137
Table 89: Spain Advertising Market Share: % Share, by Value, 2006 138
Table 90: Spain Advertising Market Value Forecast: $ million, 2006-2011 141
Table 91: Spain Size of Population (million) , 2002-2006 143
Table 92: Spain GDP (1995=100), 2002-2006 143
Table 93: Spain Inflation, 2002-2006 144
Table 94: Spain Exchange Rate, 2002-2006 144
Table 95: United Kingdom Advertising Market Value: $ million, 2002-2006 147
Table 96: United Kingdom Advertising Market Segmentation I: % Share, by Value, 2006 148
Table 97: United Kingdom Advertising Market Segmentation II: % Share, by Value, 2006 149
Table 98: United Kingdom Advertising Market Share: % Share, by Value, 2006 150
Table 99: United Kingdom Advertising Market Value Forecast: $ million, 2006-2011 153
Table 100: United Kingdom Size of Population (million) , 2002-2006 154
Table 101: United Kingdom GDP (1995=100), 2002-2006 154
Table 102: United Kingdom Inflation, 2002-2006 155
Table 103: United Kingdom Exchange Rate, 2002-2006 155
Table 104: United States Advertising Market Value: $ billion, 2002-2006 158
Table 105: United States Advertising Market Segmentation I: % Share, by Value, 2006 159
Table 106: United States Advertising Market Segmentation II: % Share, by Value, 2006 160
Table 107: United States Advertising Market Share: % Share, by Value, 2006 161
Table 108: United States Advertising Market Value Forecast: $ billion, 2006-2011 164
Table 109: United States Size of Population (million) , 2002-2006 165
Table 110: United States GDP (1995=100), 2002-2006 165
Table 111: United States Inflation, 2002-2006 165
Table 112: Interpublic Group of Cos. Key Facts 166
Table 113: . Interpublic Group of Cos. SWOT Analysis 172
Table 114: Omnicom Group Inc. Key Facts 179
Table 115: Omnicom Group Inc. SWOT Analysis 183
Table 116: WPP Group plc Key Facts 191
Table 117: WPP Group plc WOT Analysis 202


List of Figures
Figure 1: Global Advertising Market Value: $ billion, 2002-2006 24
Figure 2: Global Advertising Market Segmentation I: % Share, by Value, 2006 25
Figure 3: Global Advertising Market Segmentation II: % Share, by Value, 2006 26
Figure 4: Global Advertising Market Share: % Share, by Value, 2006 27
Figure 5: Global Advertising Market Value Forecast: $ billion, 2006-2011 30
Figure 6: Asia-Pacific Advertising Market Value: $ billion, 2002-2006 33
Figure 7: Asia-Pacific Advertising Market Segmentation I: % Share, by Value, 2006 34
Figure 8: Asia-Pacific Advertising Market Segmentation II: % Share, by Value, 2006 35
Figure 9: Asia-Pacific Advertising Market Share: % Share, by Value, 2006 36
Figure 10: Asia-Pacific Advertising Market Value Forecast: $ billion, 2006-2011 38
Figure 11: Europe Advertising Market Value: $ billion, 2002-2006 41
Figure 12: Europe Advertising Market Segmentation I: % Share, by Value, 2006 42
Figure 13: Europe Advertising Market Segmentation II: % Share, by Value, 2006 43
Figure 14: Europe Advertising Market Share: % Share, by Value, 2006 44
Figure 15: Europe Advertising Market Value Forecast: $ billion, 2006-2011 47
Figure 16: Belgium Advertising Market Value: $ million, 2002-2006 51
Figure 17: Belgium Advertising Market Segmentation I: % Share, by Value, 2006 52
Figure 18: Belgium Advertising Market Segmentation II: % Share, by Value, 2006 53
Figure 19: Belgium Advertising Market Share: % Share, by Value, 2006 54
Figure 20: Belgium Advertising Market Value Forecast: $ million, 2006-2011 57
Figure 21: Canada Advertising Market Value: $ million, 2002-2006 61
Figure 22: Canada Advertising Market Segmentation I: % Share, by Value, 2006 62
Figure 23: Canada Advertising Market Segmentation II: % Share, by Value, 2006 63
Figure 24: Canada Advertising Market Share: % Share, by Value, 2006 64
Figure 25: Canada Advertising Market Value Forecast: $ million, 2006-2011 67
Figure 26: China Advertising Market Value: $ billion, 2002-2006 72
Figure 27: China Advertising Market Segmentation I: % Share, by Value, 2006 73
Figure 28: China Advertising Market Segmentation II: % Share, by Value, 2006 74
Figure 29: China Advertising Market Share: % Share, by Value, 2006 75
Figure 30: China Advertising Market Value Forecast: $ billion, 2006-2011 77
Figure 31: France Advertising Market Value: $ million, 2002-2006 82
Figure 32: France Advertising Market Segmentation I: % Share, by Value, 2006 83
Figure 33: France Advertising Market Segmentation II: % Share, by Value, 2006 84
Figure 34: France Advertising Market Share: % Share, by Value, 2006 85
Figure 35: France Advertising Market Value Forecast: $ million, 2006-2011 88
Figure 36: Germany Advertising Market Value: $ million, 2002-2006 93
Figure 37: Germany Advertising Market Segmentation I: % Share, by Value, 2006 94
Figure 38: Germany Advertising Market Segmentation II: % Share, by Value, 2006 95
Figure 39: Germany Advertising Market Share: % Share, by Value, 2006 96
Figure 40: Germany Advertising Market Value Forecast: $ million, 2006-2011 99
Figure 41: Italy Advertising Market Value: $ million, 2002-2006 104
Figure 42: Italy Advertising Market Segmentation I: % Share, by Value, 2006 105
Figure 43: Italy Advertising Market Segmentation II: % Share, by Value, 2006 106
Figure 44: Italy Advertising Market Share: % Share, by Value, 2006 107
Figure 45: Italy Advertising Market Value Forecast: $ million, 2006-2011 110
Figure 46: Japan Advertising Market Value: $ billion, 2002-2006 115
Figure 47: Japan Advertising Market Segmentation I: % Share, by Value, 2006 116
Figure 48: Japan Advertising Market Segmentation II: % Share, by Value, 2006 117
Figure 49: Japan Advertising Market Share: % Share, by Value, 2006 118
Figure 50: Japan Advertising Market Value Forecast: $ billion, 2006-2011 121
Figure 51: Netherlands Advertising Market Value: $ million, 2002-2006 125
Figure 52: Netherlands Advertising Market Segmentation I: % Share, by Value, 2006 126
Figure 53: Netherlands Advertising Market Segmentation II: % Share, by Value, 2006 127
Figure 54: Netherlands Advertising Market Share: % Share, by Value, 2006 128
Figure 55: Netherlands Advertising Market Value Forecast: $ million, 2006-2011 131
Figure 56: Spain Advertising Market Value: $ million, 2002-2006 135
Figure 57: Spain Advertising Market Segmentation I: % Share, by Value, 2006 136
Figure 58: Spain Advertising Market Segmentation II: % Share, by Value, 2006 137
Figure 59: Spain Advertising Market Share: % Share, by Value, 2006 138
Figure 60: Spain Advertising Market Value Forecast: $ million, 2006-2011 141
Figure 61: United Kingdom Advertising Market Value: $ million, 2002-2006 147
Figure 62: United Kingdom Advertising Market Segmentation I: % Share, by Value, 2006 148
Figure 63: United Kingdom Advertising Market Segmentation II: % Share, by Value, 2006 149
Figure 64: United Kingdom Advertising Market Share: % Share, by Value, 2006 150
Figure 65: United Kingdom Advertising Market Value Forecast: $ million, 2006-2011 153
Figure 66: United States Advertising Market Value: $ billion, 2002-2006 158
Figure 67: United States Advertising Market Segmentation I: % Share, by Value, 2006 159
Figure 68: United States Advertising Market Segmentation II: % Share, by Value, 2006 160
Figure 69: United States Advertising Market Share: % Share, by Value, 2006 161
Figure 70: United States Advertising Market Value Forecast: $ billion, 2006-2011 164

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