Datamonitor's Advertising: Global Industry Guide is an essential resource for top-level data and analysis covering the advertising industry.
It includes detailed data on market size and segmentation, textual analysis of the key trends and competitive landscape, and profiles of the leading companies.
This incisive report provides expert analysis on a global, regional and country basis.
Scope of the Report * Contains an executive summary and data on value and segmentation * Provides textual analysis of the industry's prospects, competitive landscape and profiles of the leading companies * Covers Global, European, Asia-Pacific & 5 individual country markets * Includes a five-year forecast of the industry Highlights Decline of traditional advertising formats have forced advertising companies to mould their marketing strategies to reflect the changing marketplace. The US market was boosted by the 2004 elections, but future growth in the market is expected to come from Asia-Pacific. Leading players in the global advertising markets are WPP, Publicis Group, Interpublic, Omnicom, Aegis Media, and Havas. Why you should buy this report: * Spot future trends and developments * Inform your business decisions * Add weight to presentations and marketing materials * Save time carrying out entry-level research Definition The advertising market consists of advertising, marketing and public relation services.
The market is valued according to advertising expenditure and market shares have been calculated accordingly. Any currency conversions used in the creation of this report have been calculated using constant 2004 annual average exchange rates.