IntroductionAs a sales model has yet to emerge for ubiquitous computing, vendors and institutions must work together to create a mutually beneficial sales strategy that students will find compelling.Scope*Offers insight into how ubiquitous computing vendors should interact with education institutions to increase their success in the market*Identifies strategies vendors should use to develop more effective relationships and drive solution sales*Suggests potential communication tools vendors may leverage to position themselves as trusted and established vendors in the education marketHighlightsA successful sales strategy for ubiquitous computing leverages multiple forces.Ubiquitous computing solutions must appeal directly to student preferences for technology.Vendors should utilize the entire sales 'toolkit' when selling into the education market.Reasons to Purchase*Gain insight into how education institutions prefer to purchase ubiquitous computing solutions*Identify strategies that will increase revenue from the education market*Discover new ways to leverage the institutional structure as a tool to drive sales revenue