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A Leap Towards Leveraging Mobile Devices in Higher Education (Technology Focus)
Market Briefing, November 2006, 1610  €


Description

IntroductionThe end-user preferences of the millennial generation are driving higher education institutions and technology vendors to re-conceptualize existing mobile technology as potentially powerful educational tools.ScopeIdentifies the features and functionality that students look for when selecting a mobile deviceExamines the influence of students’ personal preferences on the process for purchasing a mobile deviceSuggests ways that institutions can leverage mobile technology to accomplish core priorities more effectivelyReport HighlightsFunctionality is a primary driver of why students select a particular device.Personal preferences also are a significant factor when students select a mobile device.Institutions should exploit mobile devices that enable their core educational priorities.Reasons to PurchaseGain insight into what is driving students to purchase a particular deviceUnderstand what solution features and functionality will be most important to education institutions and studentsStructure product development more effectively by understanding how mobile devices are likely to be used in higher education

Sommaire
 
DATAMONITOR VIEW 1
CATALYST 1
SUMMARY 1
METHODOLOGY 1
ANALYSIS 2
A shift toward a ubiquitous computing model is gaining momentum in higher education 2
Student expectations for technology are driving the shift to ubiquitous computing 2
Challenges remain for the more widespread adoption of ubiquitous computing 2
Understanding why students select a mobile device and how they use it offers valuable benefits 2
Functionality is a primary driver of why students select a particular device 3
There are eleven key features and functionality for mobile devices in the higher education market 3
Cellular telephones provide immediate, ubiquitous and reliable connectivity 4
Laptops and tablet PCs are the workhorses of mobile computing in higher education 6
Audio and video players expand the reach of education institutions 7
Personal preferences also are a significant factor when students select a mobile device 8
Mobile devices must have certain characteristics in order to meet students' personal preferences 8
When it comes to end-user preferences, not all mobile devices are created equally 10
Students will find cellular telephones extremely appealing mobile devices 11
Laptops and tablet PCs vary in their appeal but both satisfy student important preferences 13
iPods have considerable potential in the education market 15
Institutions should exploit mobile devices that enable their core educational priorities 16
There are four core priorities for higher education institutions 16
The creation of constituency relationships is important to education institutions 17
Learning and research is at the heart of all education institutions 18
Ensuring security and safety is a top priority in the education market 18
Increasing end-user control has considerable benefits for institutions 19
Personal preferences and educational value drive a student's selection of a mobile device 19
Bet on the standard cellular telephone for creating and maintaining relationships 20
Students recognize that laptops get the job done for learning and research 21
Students will select standard cellular telephones first for security and safety 22
Smartphones pose a potential challenge to laptops as a tool to enable end-user control 23
ACTIONS 24
Vendors must enable their solutions to support a diverse set of mobile devices 24
The convergence of cellular and iPod functionality is a powerful combination 25
APPENDIX 26
Definitions 26
Extended methodology 26
Selected secondary sources consulted for this report include: 26
Further reading 26
Ask the analyst 26
List of Tables
Table 1: Mobile devices vary in their support of key features and functionality 4
Table 2: Mobile devices vary in their ability to meet students' personal preferences 11
Table 3: Mobile devices vary considerably in their ability to enable core education priorities 17
List of Figures
Figure 1: Standard cellular phones support key voice and messaging functionality 5
Figure 2: Smartphones expand the functionality of standard cellular phones 5
Figure 3: Laptops offer mobility for advanced computing functionality 6
Figure 4: Tablet PCs provide advanced functionality for mobile computing 7
Figure 5: iPods extend the reach of key educational processes 8
Figure 6: Standard cellular telephones are well-aligned to the personal preferences of students 12
Figure 7: Students will find smartphones less appealing than standard cellular phones 13
Figure 8: Students will find a number of appealing traits in laptops 14
Figure 9: Tablet PCs are likely to be less attractive than laptops to students 15
Figure 10: iPods have characteristics that are appealing to students 16
Figure 11: Personal preferences and the ability to enable education processes drives device selection 20
Figure 12: Institutions should leverage cellular phones to manage constituent relationships 21
Figure 13: Laptops are central to learning and research 22
Figure 14: Cellular phones are the first step toward improved security 23
Figure 15: Smartphones are the dark horse for enabling end-user control 24
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