IntroductionThis profile contains an overview of AXA's personal general insurance business in the UK, focusing on product and distribution strategy, in addition to the company's performance in its key lines of businessScopeUnique data on AXA's UK personal insurance business, including premium income and performance ratiosA combination of primary and secondary research, including FSA Returns, investor relations analysis, and advertising statisticsHighlightsAXA's personal lines premium income is generated largely through its accident and health, household and private motor books of business.
However, performances on these books have varied considerably.
AXA's private motor book has struggled in the last few years, however growth in the household and accident and health markets was strong in 2005.Reasons to PurchaseGain insight into AXA's corporate and personal lines strategy, along with the insurer's structure and focusUnderstand AXA's personal lines business through unique data and analysis