At a time when Europe’s mobile sector is in the midst of a gradual transition from GSM to UMTS, this market report provides an in-depth analysis of European 3G economics through an examination of the sector’s growth – against the backdrop of a nascent 3G environment, and the rising importance of data services.* Current performance and future prospects for the leading mobile services, in an era of new technology-centric competition between mobile operators: the advent of mobile TV, mobile VoIP, the launch of 3G consumer services, etc.
* Strategies of Europe’s leading mobile operators * What positioning with respect to consumer services: tariffs, bundles, customer loyalty policies, handset subsidies, choice of key services, differentiation, etc.
* How is 3G being adopted in the different geographic zones? In what areas does 3G offer real advantages? * Outlook for voice ARPU.
How will mobile operators increase data ARPU? Excluding increased SMS revenues, is it possible? * Revenue and subscriber base growth forecasts for Western Europe * Forecasting Models * Precise analysis by zone and by country:
• Europe (EU-15 + Switzerland and Norway)
• Germany, Spain, France, Italy, the United Kingdom