IntroductionOverview of Datamonitor's 2007 Pharmaceutical Technology research agenda and the key trends that will shape the pharmaceutical technology market in 2007.ScopeThis brief highlights the three key trends shaping the pharmaceutical technology market Datamonitor's three research themes for 2007 are discussed providing insight into our research for the coming year Research methodology based in part on Datamonitor's Business Trends surveys and primary interviews with vendors and end-users Geographic coverage includes the US, Canada and Western EuropeHighlightsTranslational medicine will drive adoption of robust data analytic solutions among other technologies.
The industry's future prosperity will depend on PLM technology investments taken sooner rather than later.
Improving the effectiveness of sales and marketing will drive investments in CRM technologies.
These are the core trends shaping pharmaceutical technology market in 2007.
This brief is essential reading for those planning their go-to-market strategies for 2007.Reasons to PurchaseTailor your go-to-market strategy to address critical issues facing pharmaceutical companies Understand the market factors driving technology adoption by pharmaceutical companies Align your solutions to the major trends that will affect pharmaceutical technology spending in 2007