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2006 Global Digital Media - Convergence, Triple Play and IPTV
Market Report, April 2006, 650  €


Description

Annual report on: Digital TV, iTV, broadband TV, IPTV, VoiP, cable TV, pay TV, VoD, media centres, FttH, convergence, DVR, PVR, branding, customer service, permission based marketing, regional overviews: Europe, USA, Asia, Canada, Australia, New Zealand.Report also contains:Triple Play business Models Branding, Customer Services, Marketing Strategies Bundling voice, broadband and video services Digital, Interactive, IPTV and Mobile TV Key Trends , Developments and Analyses Technologies and Services Regional OverviewThe media market is on the verge of massive changes.
With the convergence of telecoms, media and IT, we see the arrival of Digital Media.
DSL and cable based-broadband networks are rapidly moving into triple play models, delivering voice, data and video services.
Broadband TV (IPTV), Digital and Personal Video Recorders (DVR or PVR) and Video-on-Demand (VoD), are a few of the prominent services which promise fresh opportunities for emerging digital media companies.This report examines the global Digital Media market, including in-depth analyses of the market and the various trends and developments.
It also examines the Triple Play business models, convergence, media centres for the digital home and the content and media markets.
It includes market overviews and statistics for Digital pay TV, Digital terrestrial TV, Interactive TV, Broadband TV, Mobile TV, DVR/PVRs, and HDTV and datacasting.Key Highlights:The media market is on the verge of massive changes driven by new developments in broadband technology and consumer electronics.
The consumer electronics market is pushing for changes driven by plasma screens and DVRs; thus increasing market demand for more and better entertainment services.
This industry will continue to profit from new developments in 2006.
The cable industry is another access technology in the converging markets of telecommunications, broadcasting, Internet and e-commerce.
New digital-based broadcasters are rapidly moving into the areas of broadband and telecommunications.
Broadband TV (IPTV) could double the amount of revenue from the top 25% users of high speed broadband.
By 2008, we expect video streaming technology to be mainstream and fully integrated into any broadband service.
Changes in the telecommunication and media markets are being forced upon the industry by the new emerging Internet companies such as Google, eBay/Skype, Yahoo!, Vonage, AOL, MSN, News Ltd and Amazon.
They are breaking down the old business models in the industry which are mainly built around monopolistic market structures.
At the heart of a digital home is the technical concept known as the Media Centre.
By 2015 90% of all households in the developed market will have a home media centre.
Cable TV operators, telcos, consumer electronics and IT companies are all vying for the Media Centre business.
Progress in this market will continue to evolve with more mass market developments expected from 2008 onwards.
Despite some governments mandating digital TV in its various forms, there is little evidence of a rush by consumers to buy it.
Instead they are more interested in new services such as provided by Internet, online services, pay-per-view and on-demand services.
Cable and satellite TV services are rapidly becoming digital.
Digital Terrestrial TV has been slower to make progress due to a lack of global standards.
In 2005, we estimate there were around 350 million cable TV subscriber households worldwide.
Video-based services on broadband and interactive digital TV networks are becoming whole new areas for advertising opportunities.
Personalised media and one-to-one communication will be the predominant advertising mode using Digital Media.
We expect the global market for VoD to grow to over 350 million households by 2010.
SMS took the world by surprise and Mobile TV is following in its footsteps.
It combines two of the most widespread communication media.
It is becoming available in selected markets during 2006 and will reach mass market by 2008.
The development of broadband has seen the implementation of interactive TV initiatives.
The UK is a leader in this market, with the BBC arguably the best iTV broadcaster in the world.
We predict that interactive TV and other enhanced television products will generate billions of dollars in advertising and commerce worldwide.
Nextgen DSL based broadband networks based on IP are now rapidly moving into triple play business models, delivering voice, data and video services; DSL TV is one of the new emerging disruptive technologies.
In a converged telecommunication and media environment, the focus will move toward content and applications, and this will require a change in marketing strategies.
Telcos, ISPs and BSPs must move on from their techno driven approach.
Branding has always been an essential element of the industry’s marketing strategies, and this needs to be linked to a value proposition.
For those needing high level strategic information and objective analysis, this report is essential reading.

Sommaire
 


1. DIGITAL MEDIA : ANALYSES, ISSUES, DEVELOPMENTS
1.1 The rise and rise of digital media
1.2 The Internet
1.2.1 The killer app
1.2.2 High-speed, always-on Internet
1.3 It’s worthwhile fighting for open networks
1.3.1 Structural changes to the industry are overdue
1.3.2 The farce of infrastructure-based competition
1.3.3 We should stand firm on open networks
1.3.4 The telcos failed for 30 years – Internet succeeded in 10
1.3.5 Open networks engine for innovation and growth
1.3.6 Large economic benefits
1.3.7 BT leading the way
1.3.8 Safe harbours undermine the Internet economy
1.3.9 Bill of Internet Rights
1.4 Digital content
1.4.1 Introduction
1.4.2 Watch out for the Internet media companies
2. CONVERGENCE – MASSIVE MEDIA CHANGES – ANALYSIS
2.1 Definition and broad introduction
2.2 Three distinct industry realignments
2.2.1 Infrastructure
2.2.2 Content
2.2.3 Appliances
2.3 Get a 360 degree vision
2.4 Action where there is media market dynamics
2.5 Telcos – losers in the march of progress
2.5.1 Incumbent telcos and media companies – the cracks are appearing
2.5.2 Financial market a victim of privatisation
2.5.3 Traditional businesses models are done for
2.5.4 Structural reforms are the only way forward
2.5.5 Keep an eye on BT and Internet companies
2.5.6 The Internet is rapidly becoming a national asset
2.6 Converging media services
2.6.1 ‘User experience’ pushing up demand
2.6.2 Plasma screens
2.7 Continental competition
2.7.1 From calls to applications
2.7.2 Expect delays and roadblocks
2.7.3 Fragmentation, consolidation, mergers and acquisitions
2.7.4 Where are the new opportunities?
2.7.5 Think international
2.7.6 DVRs
2.8 Broadcasters losing out
2.8.1 Broadcasters should take their lead from the BBC
2.9 Google takes on the media giants
2.10 Good old radio – here to stay
2.11 Publishers need to move into the new media faster
2.11.1 Newspaper jobs cut – bad decision in growing online industry
2.11.2 Blogging creating havoc in news media
2.12 The video rental business
2.13 Policies and strategies
2.13.1 Separation and integration
2.13.2 Structural separation is inevitable
3. INDUSTRY BUSINESS MODELS
3.1 The role of the telcos
3.2 The role of the broadcasters
3.3 The role of the content providers
3.4 The role of the it industry
3.4.1 Introduction
3.4.2 The IT industry
3.4.3 Consumer electronics
3.4.4 Software companies
3.5 Triple play business models
3.6 Internet economy based business models
3.6.1 The new telco giants
3.6.2 Back to the ancient marketplaces
3.6.3 Industry separations
3.6.4 BT the only shining beacon in the telco world
3.6.5 So who are the new leaders?
4. TRIPLE PLAY MODELS
4.1 Introduction
4.2 The ABC of triple play
4.2.1 Infrastructure
4.2.2 Content
4.2.3 Appliances
4.3 Lower costs open up access to new models
4.4 Killer Apps
4.4.1 Killer app one: always-on, affordable high-speed Internet access
4.4.2 Killer app two: broadband TV
4.4.3 Killer app three: broadband VoIP
4.4.4 IP Centrex
4.5 Triple play in Cable TV
4.5.1 MSOs
4.5.2 Role of cable
4.6 Triple Play in Telecoms
4.6.1 Broadband providers are taking the lead
4.6.2 Telco’s arrogant stand on content
4.6.3 Bonded DSL broadens broadband
4.7 Triple play will deliver transparent bills
4.8 The future of triple play
4.8.1 Introduction
4.8.2 FttH – ultimate triple-play infrastructure
4.8.3 Media centres in the home
4.8.4 Separation and integration
4.8.5 Triple play forecasts
4.9 Triple-play developments around the world
5. INTERNET MEDIA COMPANIES
5.1 From old to new media
5.2 Google
5.2.1 Innovations keep google in lead
5.3 Yahoo!
5.3.1 Yahoo! expands services
5.4 News Corp
5.4.1 Not a leader in move to convergence
5.4.2 News moving into content niches
5.5 Digital media applications
5.6 Internet media bypassing the telcos
6. BRANDING AND CUSTOMER SERVICE
6.1 Branding
6.1.1 Customers not companies create brands
6.1.2 Brands and reputations are earned not created
6.1.3 Emotional and cultural values
6.1.4 Brand does not reflect a product but an image
6.2 Customer service
6.2.1 Business market
6.2.2 SOHO market
6.2.3 The misuse of ‘customer service’
6.2.4 Costs of customer acquisition
7. MARKETING STRATEGIES
7.1 Internet companies taking over the bat
7.1.1 Telcos operators of internet economy infrastructure
7.1.2 Internet strategies around core business
7.1.3 Niche marketing for smaller telcos
7.1.4 Internet business models
7.1.5 New virtual business models
7.1.6 Wholesale to the internet companies
7.1.7 Spinning off into the internet economy
7.2 The key drivers of growth
7.3 The role of service providers
7.3.1 Service providers as e-commerce leaders
7.3.2 E-cash service providers
7.3.3 The role of isps
7.3.4 New telcos – no winner, many losers
7.4 Customer loyalty
7.4.1 emagine
7.4.2 Loyalty until the next deal
7.4.3 Customer segmentation
7.4.4 Effectiveness of loyalty programs
7.4.5 Customer value management
7.5 Advertising
7.5.1 New advertising models are long overdue
8. ADVERTISING STRATEGIES, OVERVIEW, REVENUES
8.1 Internet advertising
8.1.1 Marketing issues
8.1.2 Costs advantage of Internet advertising
8.1.3 Changes in web advertising
8.2 Advertising statistics and market trends
8.2.1 Web advertising goes mainstream
8.3 Dubious ‘advertsing’ tactics
8.3.1 Mouse-trapping
8.3.2 Spawning
8.3.3 Spam
8.4 Advertising and the digital media – analysis
8.4.1 Infrastructure bottleneck in Internet economy
8.4.2 New technologies, same customers
8.4.3 Permission-based models
8.4.4 Advertising industry needs to go digital
8.4.5 Traditional media are missing the boat
8.4.6 Broadcasters are too broad
8.5 Interactive advertising
8.5.1 Individually addressed advertisements
8.5.2 And again…permission-based models
8.5.3 Revenue opportunities
9. VIDEO MEDIA
9.1 The end of the video store?
9.2 New emerging business models
9.3 Video entertainment
9.3.1 DSL TV
9.3.2 Broadcasting over IP (BoIP)
9.3.3 Interactive TV
9.3.4 Tele-presence
9.4 Personal video services
9.4.1 Killer applications: personal video
9.4.2 Vlogging
9.4.3 Personal sites
9.4.4 Corporate video blogs
9.4.5 Think different, re: Video iPods
9.5 Video on Demand
9.5.1 Programming on demand
9.5.2 VoD needs more work
9.5.3 Other forms of VoD
9.5.4 A need for more and better content
9.5.5 Is VOD ready to take off?
9.6 Video Media: not if but when
9.7 VOD statistics and forecasts
9.7.1 Reports from 2005
9.7.2 Reports from 2004
10. DIGITAL TV OVERVIEW AND ANALYSES
10.1 Introduction
10.2 First digital TV developments
10.3 Pay tv – mature vs emerging markets
10.4 Free digital vs pay digital
10.5 Cross-platform competition
10.6 USA
10.6.1 Market overview
10.7 Canada
10.7.1 Market overview
10.8 Latin America
10.8.1 Market overview
10.9 Europe
10.9.1 Market overview
10.10 Africa
10.10.1 Market overview
10.11 Asia
10.11.1 Market overview
11. HDTV AND DATACASTING
11.1 Introduction to digital HDTV
11.1.1 History of HDTV
11.2 HDTV set market
11.3 HDTV included in DVB
11.3.1 Conditional access
11.4 DSL TV
11.5 Datacasting
11.5.1 Introduction
11.5.2 Brief history
11.5.3 Digital datacasting
11.5.4 Video programming delivery
11.5.5 Ill-fated V-Chip
11.5.6 New datacasting initiatives
11.6 Interactive TV
11.6.1 Introduction
11.6.2 Market analysis 2006
11.7 i-Advertising (Analysis)
11.7.1 Individually addressed advertisements
11.7.2 And again….permission-based models
11.7.3 Revenue opportunities
11.7.4 Statistics and forecasts
11.7.5 Business modelling
11.7.6 The History of interactive TV
12. DIGITAL VIDEO RECORDERS (DVR)
12.1 DVRS and PVRS (Personal Video Recorders)
12.1.1 What is a DVR?
12.1.2 Disruptive technology
12.1.3 The advance of DVR is slow but sure
12.1.4 DVR and advertising
12.1.5 Electronic Program Guide
12.1.6 Advanced DVRs
12.1.7 DVRs vs DVD
12.2 DVR market statistics
12.2.1 Reports from 2005
12.2.2 Reports from 2004
13. BROADBAND TV (IPTV)
13.1 TV services over broadband IP networks
13.1.1 Pay TV a la carte is gaining support
13.2 Broadband TV gaining momentum
13.2.1 Europe
13.2.2 Australia
13.2.3 Asia
13.2.4 North America (Microsoft IPTV)
13.2.5 Falling IPTV costs
13.3 DOCSIS 3.0 a kick in the teeth for IPTV – December 2005
13.3.1 DOCSIS 3.0
13.3.2 Conclusion
13.3.3 IPTV statistics and forecasts from 2005
13.4 Broadcasting over IP (BOIP)
13.5 Market analyses by Paul Budde
13.5.1 Late 2005
13.5.2 Early 2005
13.5.3 Late 1990s - still relevant today
13.6 Broadband TV started with streaming video
13.6.1 What is it?
13.6.2 The advantages of broadband TV
13.6.3 Major broadband progress in 2004
13.6.4 Narrowband videostreaming didn’t quite make it
13.7 Early developments
13.7.1 Narrowband developments of the 1990s
13.7.2 Broadband networks key to breakthrough
13.7.3 The International Webcasting Association (IWA)
14. HOME MEDIA CENTRES
14.1 Market in progress
14.1.1 Intel’s VIIV platform
14.1.2 Comcast Media Center
14.1.3 Microsoft’s Media Centre
14.2 Consumer confusion
14.2.1 The Home Gateway Initiative (HGI)
14.2.2 AACS LA – industry cooperation
14.3 Key trends and developments
14.3.1 The new face of consumer electronics
14.3.2 Content digitisation
14.3.3 No merger for the PC and TV
14.3.4 The impact of broadband connections on the growth of home leisure networks
14.3.5 Development of storage options
14.3.6 Are we moving towards new business models for CE
14.3.7 Growth markets - software components and hardware for digital devices
14.4 US cable industry
14.4.1 Trailblazers
14.4.2 Universal CableCard standard
14.5 Satellite TV
14.6 DVRS
14.7 CE Industry
14.7.1 Product and services developments
14.7.2 Key players and their strategies
14.8 IT Industry
14.9 Broadcasters are the losers
15. GLOBAL MOBILE TV
15.1 Mobile TV – are you serious?
15.2 Mobile TV Phase 2
15.3 TV to go mobile by 2008
15.4 The broadcaster and the mobile operator
15.5 Key elements of SMS/TV
15.6 Case studies
15.6.1 Vodafone
15.6.2 Sogecable Spain
15.6.3 O2 UK
15.6.4 Predikta India
15.6.5 MTV
15.6.6 Blue Factory in Sweden
15.6.7 SMS in advertising
15.6.8 Mobile gaming
15.7 Challenges ahead
15.8 Permission-based is killer app
15.9 New opportunities
15.10 The future of SMS/TV
15.10.1 Risk: high costs
15.10.2 New driver behind iTV
15.11 Mobile TV standard
16. REGIONAL OVERVIEW
16.1 USA
16.1.1 Overview
16.1.2 The 1996 Telecommunications Act
16.1.3 The growth of cable
16.1.4 Cable VoIP
16.1.5 Cable modem vs DSL
16.1.6 RBOC bundling with satellite TV
16.1.7 Fibre network roll-out
16.1.8 IPTV over fibre
16.1.9 Market consolidation
16.1.10 Internet triple play
16.1.11 Wireless quadruple play
16.2 Canada
16.2.1 Overview
16.2.2 Key general trends
16.2.3 Digital TV
16.2.4 iTV
16.2.5 Video-on-Demand (VoD)
16.2.6 Broadband TV, TV-over-DSL (IPTV)
16.2.7 Satellite TV
16.2.8 Convergence in wireless
16.3 Latin America
16.3.1 Digital media and Triple Play
16.3.2 Triple play models
16.3.3 Industry analyses
16.4 Europe
16.4.1 The digital media market
16.4.2 Industry realignments
16.4.3 Structural reforms required
16.4.4 Developing IP-networks
16.4.5 Developing strategies
16.4.6 Converging media
16.4.7 The IPTV example
16.4.8 Digital media in Europe – case studies
16.5 Eastern Europe
16.5.1 Digital TV, IPTV
16.6 The Middle East
16.6.1 Overview
16.6.2 Israel
16.6.3 United Arab Emirates
16.7 Africa
16.7.1 Overview
16.7.2 Converging infrastructure
16.7.3 Pay TV in Africa
16.7.4 Digital TV in Africa
16.7.5 Interactive TV
16.7.6 Broadband TV, Triple-Play
16.7.7 Personal video recorders (PVR)
16.7.8 Convergence developments in various African markets
16.8 Asia
16.8.1 Market overview
16.8.2 Japan
16.8.3 South Korea
16.8.4 China
16.8.5 Hong Kong
16.8.6 Singapore
16.8.7 Taiwan
16.8.8 Malaysia
16.9 Australia
16.9.1 Introduction
16.9.2 Triple play models
16.9.3 Industry analyses
16.9.4 Internet media companies
16.9.5 Digital media services
16.9.6 Digital TV, IPTV
16.9.7 Broadband TV - IPTV
16.9.8 Electronic Program Guides
16.9.9 Home media centres
16.9.10 Mobile content
16.9.11 Mobile TV
16.9.12 Wireless mobility
16.9.13 Wireless Personal Area Network (WPAN)
16.9.14 Media reforms in Australia
16.10 New Zealand
16.10.1 Overview
16.10.2 State of triple play services in New Zealand in late 2005
16.10.3 Telecom’s market dominance will hinder Triple Play adoption
16.10.4 Media centres in the home
16.10.5 DSL TV
16.10.6 Streaming video in New Zealand
16.11 South Pacific
16.11.1 Overview
16.11.2 Wireless broadband network rollout in Fiji
16.11.3 ADSL fixed broadband services
17. GLOSSARY OF ABBREVIATIONS


Exhibit 1 – Some application bit rates
Exhibit 2 – Drivers of high-speed Internet
Exhibit 3 – Intermix Media
Exhibit 4 – Media centre devices
Exhibit 5 – Cable TV ramps to superhighways
Exhibit 6 - Intermix Media
Exhibit 7 – Telecommunication convergence
Exhibit 8 – Digital media marketing commandments
Exhibit 9 – Digital Video Broadcasting Project
Exhibit 10 – The DVR marketplace – mid 2004
Exhibit 11 – Equivalence between access modes and traditional audiovisual use
Exhibit 12 - Internet Broadcasting – snapshot mid-2004
Exhibit 13 – NCTA’s – Broadband Home at the 2004 exhibition
Exhibit 14 – Media Centre, Applications & Products
Exhibit 15 - Research and industry information on DVR in the USA
Exhibit 16 – Media Centre Devices
Exhibit 17 – Networked client devices
Exhibit 18 – Wireless carriers and alliances with RBOCs and MSOs – November 2005
Exhibit 19 - Reeltime retail pricing strategy
Exhibit 20 – Key issues for Mobility Industry




Table 1 – DSL, 1Gb/s, DWDM transmission speeds – what does it mean?
Table 2 – Mobile & Broadband (Triple Play) & emerging markets the growth opportunities – 2005 – 2010
Table 3 – Triple Play Households by region – 2005, 2010, 2015
Table 4 – Online users and other media
Table 5 – US cable VoD-capable households – 2004 - 2009
Table 6 – VoD/NVoD households and revenues by region – 2005; 2010
Table 7 – VoD/NVoD households per continent – 2003 – 2005; 20010
Table 8 – US HDTV adoption forecast – 2008
Table 9 – DVR households by region – 2003 – 2005, 2010
Table 10 – DVR households in the US by platform – 2004 – 2009
Table 11 – Worldwide integrated DVR sales – 2002 - 2008
Table 12 – Double and triple play tariffs for selected operators – February 2005
Table 13 – IPTV European projects – 2005
Table 14 – IPTV subscribers worldwide – Dec 2004, June 2005
Table 15 – Triple Play households – 2005; 2010; 2015
Table 16 – Growth of digital cable and cable broadband subscribers by operator – 2004 - 2005
Table 17 – Cable and DBS share of the pay TV market – 1999 - 2005
Table 18 – Broadband subscribers – cable vs DSL – 2004 - 2005
Table 19 – Cable modem subscribers by MSO – December 2005
Table 20 – UPC voice subscribers in Eastern European countries – December 2005
Table 21 – ADSL subscribers and penetration of Eastern European EU countries – October 2005
Table 22 – Naspers pay TV subscribers in Africa – 2003 - 2004
Table 23 - Hong Kong pay TV subscribers by platform – 2001 - 2005
Table 24 – Digital TV adoption by number of devices – mid 2005
Table 25 – EPG forecasts Australia – 2005; 2007; 2010; 2015
Table 26 – DVR Penetration Forecasts
Table 27 – Media Centre penetration forecasts Australia – 2005; 2007; 2010; 2015
Table 28 – Mobile data, Mobile Voice and Wireless Revenues – 2005; 2010; 2015
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