In 2006 Optus’ market share was around 22%, and for the first time in many years, it stopped growing in 2005.
We expect Optus to only maintain this market share at around 22% moving into 2007 and 2008.
This still leaves Telstra with a healthy 69% market share in 2006.
The fixed line market will gradually decline from 2007 onwards as local access charges as well as voice calls decline for all traditional voice services.
The broadband market continues to outpace other market segment in terms of growth and market share.
Up to 2006, mobile was the key driver of growth of the overall telecoms market, however as the market is rapidly approaching saturation, growth has already begun to subside in the mobile sector.
This report provides market analysis and statistics of the total Australian market as well as various market segments including mobile, data and broadband as well as the second tier market.The industry moving into 2007 Revenue Overview 2000 - 2008 Market Share Analysis 2006 - 2008 Revenue Forecasts 2005 - 2015 2nd Tier Telcos Revenues, Forecasts and Market Shares Forecasting (qualitative) Competition Issues 2006 Local Access Market - Call Statistics Wholesale Services Data Market - Revenues and Key Trends Calling Card and Callback Markets Premium Rate Services Broadband Market - Statistics and Forecasts Mobile Communications Executive SummaryThe telecoms market moving into 2007While the market is booming on the demand side, supply is experiencing serious problems.
Telstra’s dominance and anti-competitive actions are having a devastating effect on the industry.
At the same time there is a major misalignment between most players and their customers.
The market is moving towards digital media, device-based services and Internet business models, but the industry is hanging onto outdated models, as they have left it too late to make the changes required in this fast-moving market.
This report indicates where the market will move to in 2007, and what (and who) will be the winners and losers.Revenue, Forecasts & Market Share AnalysisIn 2006 Optus’ market share was around 22%, and for the first time in many years, it stopped growing in 2005.
We expect Optus to only maintain this market share at around 22% moving into 2007 and 2008.
This still leaves Telstra with a healthy 69% market share in 2006.
The fixed line market will gradually decline from 2007 onwards as local access charges as well as voice calls decline for all traditional voice services.
The data market continues to outpace other market segment in terms of growth and market share.
Up to 2006, mobile was the key driver of growth of the overall telecoms market, however as the market is rapidly approaching saturation, growth has already begun to subside in the mobile sector.
This report provides market analysis and statistics of the total Australian market as well as various market segments including mobile, data and broadband as well as the second tier market.Growth is continuing in 2nd tier telco market which reached the $8.7 billion mark by 2006, but with lower broadband margins, a saturated mobile market and lots of price competition, growth in ‘real’ revenue is much harder to find.
It favours the larger players, but at the same time the new converged environment offers plenty of niche market opportunities for smaller players.
The industry will have to move into value-added services in order to increase profitability.
ULL, DSLAMs and triple play models are the key to success in this market.
The number of large competitors has increased as a result of consolidation, which has created a healthier industry segment overall.
Detailed revenues, market share and market growth statistics are included in this report.Market DevelopmentsThe report also analyses the various market developments.
The broadband battles have moved on from the lack of availability of broadband services to the lack of true broadband (speeds of 2Mb+), competitive prices for such high speed services and new applications such as IPTV and VoIP over broadband.
In the meantime penetration is on the rise and is set to continue to do so throughout 2006 and 2007.
Broadband Australia funding has attracted a number of new industry initiatives.We examine the Australian mobile communications market, identifying a number of important trends on both the demand and side supply side.
The killer application on mobile remains voice and beyond voice, there will not be a lot of room for growth apart from the current niche market for mobile data in business.
Finally we are now beginning to see a more rapid rollout of 3G services in Australia as mobile operators must tap into new revenue streams.
3G will give operators the network efficiencies to become more competitive both in voice and data services.
The report also analyses the activities of the major players – Telstra, Optus, Vodafone and Hutchison.
Hutchison continues to outperform its competitors in terms of market growth, but competition is heating up in the 3G arena.