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2005 North Asian Mobile Communications and Mobile Data Markets
Market Report, July 2005, 250  €


Description

Executive SummaryThis Asia market report covers 8 economies in the North Asia sub-region.
It takes an overall look at the various telecoms markets, together with a particular look at the broadband Internet and mobile segments in each of the economies.
The markets covered include:China has built a substantial nation-wide telecommunications infrastructure wit fibre optic cable networks covering the country.
Pushed along by government policy to find cost-effective communication solutions, China has become the world’s biggest user of Voice over Internet Protocol (VoIP) services.China is also the largest mobile communications market in the world.
By mid-2005, China had around 350 million mobile subscribers or more than 30 for every 100 people.
The remarkable growth in the mobile sector has been boosted by increased competition, lower terminal prices and the rapid rise of prepaid services.
The popularity of the Personal Access System (PAS) known as Little Smart being offered by the fixed line operators has also boosted the market.By early 2005, the number of Internet subscribers in China had grown to 100 million, or 12% of the world Internet user base.
The Chinese government remains well aware of the enormous social and economic value of Internet and its importance in creating a prosperous nation.
At the same time, however, it is concerned by the perceived risk to cultural heritage and to political stability.China is also emerging as a broadband superpower, showing further strong growth coming into 2004.
Though penetration remains comparatively low, in early 2005, broadband was growing in China at a rate of around 8% per month (or close to 100% per annum), with China Telecom being the largest supplier.Hong Kong - Consistent with its status as one of the leading telecommunications economies in the world, Hong Kong has built itself world-class infrastructure.
Digitalised since 1995, the Special Administrative Region (SAR) has been wired with almost 400,000km of optical fibre, with the vast majority of households covered by this extensive broadband network.
Hong Kong is also a key regional telecommunications hub and as such is the landing point for a significant number of strategically important submarine cables.Growth in Hong Kong’s booming mobile phone market continued through 2004.
By early 2005, penetration had reached 103% and Hong Kong was in top place in the Asian mobile.
With an adult population of 5.9 million, the market has moved closer to saturation and the opportunities for further significant growth may finally be starting to shrink.Hong Kong has also been experiencing rapid growth in its Internet market.
The speed of its expansion was highlighted in the first half of 2001, when Hong Kong had the highest rate of growth in the world for household Internet penetration.
There were an estimated 4 million Internet subscribers in the territory, gaining access using mainly broadband but also dial-up.
There were around 190 ISPs by end-2004.Japan - With its sophisticated infrastructure, Japan’s telecommunications sector is one of the most active markets in the world.
The development of local infrastructure in Japan has been dominated by the government’s push to have incumbent NTT open up access to the ‘last mile’.
Although fixed-line services remain important, they have begun to decline.By end-2004, Japan had more than 23 million broadband Internet services in place.
Much of the success of broadband in Japan is owed to the stunning growth in ADSL broadband services.
Japan is at last living up to earlier expectations of becoming a dominant player in broadband use.Into 2005, Japan has the third largest number of Internet users after the USA and China, if mobile Internet users are included in the tally.
(China passed Japan in 2004.) Fibre-to-the-Home (FTTH) Internet access has been making impressive progress in the Japanese market.
Japan is also one of the world’s hottest markets for IP telephony.
It has been predicted that the country will have 28 million Internet phone lines operating by 2007.Although Japan’s 2G mobile telephone sector has entered a maturing market phase, the overall Japanese mobile market remains dynamic.
By March 2005, Japan had almost 87 million mobile subscribers, with over 34 million subscribers signed up for 3G services.
Wireless Internet and mobile services have helped to keep the mobile market stimulated.
Into 2005, Japan continued to lead the world in wireless Internet users with 52 million in early 2005.Macau, a Special Administrative Region (SAR) of China, remains very low profile compared with its bustling sister SAR, Hong Kong.
The territory has quietly built itself a strong modern telecommunications infrastructure, equal in standard to that of any other country in the region, with significant penetration of telecom services.
The fixed-line network reached a saturation point a few years ago.
Now, the country’s mobile market has been growing strongly.
With 450,000 mobile subscribers or a penetration of 93%, the market is nearing saturation.
Macau has been busy adopting Internet in its various forms and the administration appears keen to encourage this.
Broadband Internet, using ADSL, has started to develop.
By March 2005, more than half of all Internet subscriptions in Macau were broadband-based.Mongolia is committed to developing a more efficient telecommunications network and is making solid progress.
However, its telecommunications infrastructure still needs work.
A more efficient telecom network is a key element in Mongolia’s economic development.
An explosion in the mobile market in the period since 2001 has seen subscriber numbers rise to over 400,000 or a 14% penetration by March 2005.Mongolia has made early moves into broadband Internet.
Mongolia Telecom quickly signed up several thousand subscribers, after entering into an agreement with Korea Telecom in 2001 to set up a pilot ADSL service.
However, most broadband users reside in the capital Ulaanbaatar and are mostly government ministries and foreign companies.North Korea - Telecommunications in North Korea is seriously impeded by a combination of its generally poor economic state and the government’s widespread repression of communication.
The number of fixed-lines and the volume of voice traffic in North Korea are minuscule compared with South Korea.
Because of its mountainous landscape and the high cost of building fixed-line networks, a mobile telephone network is considered a much more viable option.
The country established a joint venture with a Thailand-based company to set up a mobile service in a special economic zone in north eastern North Korea.
North Korea remains the only country in the world that had yet to adopt the Internet for public usage.South Korea - With its government adopting a very progressive approach to deregulation, liberalisation and privatisation of the local telecom industry, South Korea has become one of the world’s major players in the market.
The result has been willingness on the part of operators to invest in infrastructure and to be innovative, providing the basis for a booming telecommunications market.The country’s fixed-line telephone market in South Korea continues to be dominated by the incumbent KT, formerly known as Korea Telecom.
This is despite the market being opened up to competition in 1997.South Korea is the fourth largest mobile market in Asia, having 37.5 million subscribers by March 2005.
(It was passed by India in 2004.) The market was reaching a point of saturation, with a penetration of 77%.
With many value added services coming onto the market, South Korea continues to push the boundaries of mobile communications.
South Korea’s development as a leading mobile market has been boosted by low tariffs and terminal costs, the introduction of competition in 1996, the nationwide roll out of Code Division Multiple Access (CDMA) technology and the arrival of camera-equipped mobile phones.
Third Generation (3G) phones and advanced mobile services such as mobile gaming, m-banking and m-commerce have also kept the mobile market invigorated.South Korea has become the most penetrated broadband market in the world, with over 80% of all homes with Internet accessing the network via a high-speed connection.
South Korea is also a world leader in the commercial application of broadband Internet technologies.
The country’s impressive broadband progress began in the late 1990s when the government issued a policy mandating that operators provide a 2Mb/s connection for every citizen.
This broadband policy, combined with a competitive market and a densely populated and computer literate society, laid the foundations for Korea’s burgeoning broadband market.Taiwan has adopted a long term approach to significantly upgrading its telecommunications infrastructure, undergoing a series of network modernisation projects in the last decade or so.
Consistent with the performance of Taiwan’s impressive mobile sector – one of the highest penetrated mobile markets in the world – the country has been energetically moving into the ‘next generation’ of mobile services.
(After hitting a peak penetration of over 110%, the country had slipped back to about 93% in early 2005.) Taiwan awarded five licences for Third Generation (3G) services in early 2002 and, in so doing, was the first market in Asia to hold a 3G auction in which there were more bidders than licences.The Taiwanese government has been actively promoting broadband and has committed the country to being on a par with the US by 2010.
As a result of this, Taiwan has rapidly become a significant player in broadband Internet access.
By mid-2005, over 50% of households with Internet access had a high speed broadband connection.


Sommaire
 


1. EXECUTIVE SUMMARY
1.1 Key developments
1.2 Mobile market overview
2. OVERVIEW MOBILE COMMUNICATIONS MARKET
2.1 Overview
2.1.1 Regional characteristics
2.1.2 Growth drivers
2.1.3 Market structure
2.2 Mobile technologies
2.2.1 Overview
2.2.2 GSM
2.2.3 CDMA
2.2.4 Personal Communication Services (PCN/PCS)
2.3 Mobile services
2.3.1 Prepaid service
2.3.2 In-building coverage
2.3.3 Fixed-mobile convergence
2.3.4 Mobile gaming
2.4 Mobile satellite services
2.4.1 Market overview
2.4.2 Asia Cellular Satellite
2.4.3 Iridium Satellite
2.5 Mobile data services
2.5.1 Market overview
2.5.2 Short Messaging Service (SMS)
2.5.3 Multimedia Messaging Service (MMS)
2.5.4 WAP vs i-Mode
2.5.5 General Packet Radio Service (GPRS)
2.5.6 Push-to talk over Cellular (PoC)
2.6 Mobile applications
2.6.1 M-Commerce
2.6.2 Asia Mobile Electronic Services Alliance
2.7 Third generation (3G) mobile
2.7.1 Overview
2.7.2 Third generation standards
2.7.3 Third generation licensing
2.7.4 Third generation roll-out
3. CHINA
3.1 Overview of China’s mobile market
3.2 Analysis of China’s mobile market fickleness
3.3 Forecast for China’s mobile market
3.4 Price war
3.5 Third generation (3G) mobile
3.5.1 Market overview
3.5.2 TD-SCDMA
3.5.3 WCDMA
3.5.4 CDMA2000
3.6 Fourth generation (4G) mobile
3.7 Mobile networks
3.7.1 Market overview
3.7.2 Advanced Mobile Phone Service / Total Access Communication System (AMPS/TACS) networks
3.7.3 Global System for Mobiles (GSM)
3.7.4 Code Division Multiple Access (CDMA)
3.7.5 Personal Access System (PAS) / Personal Handy System (PHS)
3.8 Mobile handsets
3.8.1 Market overview
3.8.2 Mobile handset production licensing changes of 2005
3.8.3 Analysis - domestic handset manufacturers face downward trend into 2005
3.8.4 Analysis of second-hand phone trade
3.8.5 Smartphone market
3.9 Major mobile operators
3.9.1 Overview
3.9.2 China Mobile
3.9.3 China Unicom
3.9.4 Other mobile operators
3.9.5 Mobile multimedia alliance
3.10 Mobile voice services
3.10.1 Prepaid cards (SIM and PIM cards)
3.10.2 Satellite mobile
3.10.3 Roaming
3.11 Mobile data services
3.11.1 Market overview
3.11.2 Short Message Service (SMS)
3.11.3 Multimedia Messaging Service (MMS)
3.11.4 Wireless Application Protocol (WAP)
3.11.5 General Packet Radio Service (GPRS)
3.11.6 Push-to-Talk (PTT)
3.11.7 Enhanced Data for GSM Evolution (EDGE)
3.11.8 Mobitex
3.11.9 Data Services based on CDMA2000 1x
3.12 Mobile applications
3.12.1 Market overview
3.12.2 Global positioning Systems (GPS)
3.12.3 M-commerce
3.12.4 Mobile Video-on-Demand (VoD)
3.12.5 Mobile gaming
4. HONG KONG
4.1 Overview of Hong Kong’s mobile market
4.2 Regulatory
4.2.1 Mobile Number Portability (MNP)
4.2.2 Spectrum management
4.3 PCS
4.4 Major mobile operators
4.4.1 Hong Kong CSL
4.4.2 New World Mobility
4.4.3 Hutchison Telecom
4.4.4 Peoples (China Resources Peoples Telephone Co Ltd)
4.4.5 SmarTone
4.4.6 Sunday
4.5 Mobile voice services
4.5.1 Prepaid cards
4.6 Mobile data services
4.6.1 Short Message Service (SMS)
4.6.2 Multimedia Message Service (MMS)
4.6.3 Enhanced Data for GSM Evolution (EDGE)
4.6.4 push-to-talk over cellular (PoC)
4.6.5 Wireless data
4.6.6 Third Generation (3G) mobile
4.6.7 Mobile Virtual Network Operator (MVNO) services
5. JAPAN
5.1 Overview of Japan’s mobile market
5.1.1 Statistical overview
5.1.2 Market developments
5.2 Mobile handset market
5.2.1 Market overview
5.3 Mobile technologies
5.3.1 PDC
5.3.2 CDMA
5.3.3 PHS
5.3.4 Personal Mobility Telecommunications (PMT)
5.4 Major mobile operators
5.4.1 Statistical overview
5.4.2 NTT DoCoMo
5.4.3 KDDI
5.4.4 Vodafone K.K. (formerly J-Phone)
5.5 Potential entrants into the Japanese mobile market
5.6 Mobile services
5.6.1 Overview
5.6.2 Mobile voice services
5.7 Mobile data services
5.7.1 Analysis – mobile data market – Paul Budde
5.7.2 Mobile Internet
5.7.3 Short Message Service (SMS)
5.7.4 Multimedia Messaging Service (MMS)
5.7.5 General Packet Radio Service (GPRS)
5.7.6 Push-to-Talk (PTT)
5.8 Mobile applications
5.8.1 Content for mobile market
5.8.2 Global Positioning System (GPS)
5.8.3 M-commerce / m-cash
5.8.4 Mobile gaming
5.8.5 Mobile conferencing
5.8.6 Mobile video conferencing / mobile video downloads
5.8.7 Mobile TV and radio
5.8.8 Mobile music downloads
5.9 Third generation (3G) mobile
5.9.1 Overview
5.9.2 3G operators
5.9.3 3G services and content
5.10 Fourth generation (4G) mobile
6. MACAU
6.1 Overview of Macau’s mobile market
6.2 Mobile operators
6.2.1 CTM
6.2.2 Hutchison Telecom Macau
6.2.3 SmarTone Mobile Communications (Macau) Ltd
7. MONGOLIA
7.1 Overview of Mongolia’s mobile market
7.2 Major mobile operators
7.2.1 MobiCom
7.2.2 Skytel
8. NORTH KOREA
8.1 Overview of North Korea’s mobile market
8.2 GSM
8.3 CDMA
9. SOUTH KOREA
9.1 Overview of South Korea’s mobile market
9.1.1 Introduction
9.1.2 Mobile growth forecast
9.1.3 Mobile Virtual Network Operators (MVNOs)
9.2 Mobile technologies
9.2.1 Analogue (AMPS)
9.2.2 Code Division Multiple Access (CDMA)
9.2.3 Personal Communication Service (PCS)
9.2.4 One-Phone / fixed and mobile services over one device
9.2.5 Mobile handset market
9.3 Third generation (3G) mobile
9.3.1 Market overview
9.3.2 Wideband CDMA (WCDMA)
9.3.3 CDMA2000
9.4 Fourth generation (4G) mobile
9.5 Major mobile operators
9.5.1 Overview
9.5.2 SK Telecom
9.5.3 KTF
9.5.4 LG Telecom
9.6 Mobile voice services
9.6.1 Market overview
9.6.2 Satellite mobile
9.7 Mobile data services
9.7.1 Market overview
9.7.2 Analysis – mobile data market
9.7.3 Mobile Internet
9.7.4 Short message service (SMS)
9.7.5 Multimedia messaging service (MMS)
9.7.6 Wireless Application Protocol (WAP)
9.7.7 Push-to-Talk (PTT)
9.8 Mobile applications
9.8.1 Video calls
9.8.2 Position location system / Global Positioning Systems (GPS)
9.8.3 Automobile telematics
9.8.4 M-commerce / m-payment
9.8.5 Mobile banking (m-banking)
9.8.6 Mobile government (m-government)
9.8.7 Mobile TV broadcasting / Digital Multimedia Broadcasting (DMB)
9.8.8 Mobile Video-on-Demand (mobile VoD)
9.8.9 Remote home monitoring
9.9 Mobile content
10. TAIWAN
10.1 Overview of Taiwan’s mobile market
10.1.1 Mobile statistics
10.1.2 Regulatory environment
10.1.3 Third generation (3G) mobile
10.2 Major mobile operators
10.2.1 Chunghwa Telecom
10.2.2 Far EasTone Telecommunications
10.2.3 KG Telecom
10.2.4 MobiTai Telecom
10.2.5 Taiwan Cellular Corp
10.2.6 Asia Pacific Broadband Wireless (APBW)
10.3 Mobile services
10.3.1 Prepaid cards
10.3.2 Mobile data
10.4 Mobile handset market
11. GLOSSARY OF ABBREVIATIONS


Exhibit 1 – Asia region anticipated additional 3G licensing
Exhibit 2 – Mobile technologies (2G) in use in selected countries – 2005
Exhibit 3 – CDMA operators in the Asia region – 2003
Exhibit 4 – Asia region 2.75G and 3G mobile roll-out – 2005
Exhibit 5 – Mobile Virtual Network Operator licensees* – August 2004
Exhibit 6 – Overview of licences awarded to mobile carriers
Exhibit 7 – Wireless Internet services
Exhibit 8 – Mobile data licence winners




Table 1 – Top 5 Asian mobile markets ranked by number of subscribers – March 2005
Table 2 – Top 5 Asian mobile markets ranked by penetration – March 2005
Table 3 – Top 5 Asia mobile operators ranked by subscribers – March 2005
Table 4 – Mobile subscriber growth – 1990 - 2005
Table 5 – Fixed-line and mobile phone subscribers (selected Asian countries) – 2004
Table 6 – Top 10 Asia mobile markets (ranked by subscribers) – March 2005
Table 7 – Top 10 Asia mobile markets (ranked by penetration) – March 2005
Table 8 – Top 10 Asia mobile operators (by subscribers) – March 2005
Table 9 – Mobile revenue forecasts – 2004 - 2008
Table 10 – Mobile markets: under 5% penetration – 2004
Table 11 – Mobile markets: penetration between 5% and 20% – 2004
Table 12 – GSM subscriber growth – 1997 - 2005
Table 13 – CDMA subscriber growth – 1997 - 2005
Table 14 – Prepaid mobile subscriber growth – 1999 - 2005
Table 15 – SMS traffic (selected markets) – 2004
Table 16 – MMS user growth (selected markets) - 2005
Table 17 – Wireless Internet subscribers – March 2005
Table 18 – WCDMA, 1xRTT, and 1xEVDO subscribers – March 2005
Table 19 – Mobile subscribers by operator – 2004 - 2005
Table 20 – Mobile subscriber growth – 1995 - 2005
Table 21 – China population distribution forecast – 2003, 2007
Table 22 – Mobile subscriber growth – 1995 - 2005
Table 23 – Mobile service revenue – 1992 - 2003
Table 24 – Mobile subscribers by operator – December 2004
Table 25 – Operator market share by subscribers – 2003 - 2004
Table 26 – Hong Kong CSL* subscriber growth – 1998 - 2004
Table 27 – New World Mobility subscriber growth – 1998 - 2004
Table 28 – Hutchison subscriber growth – 1998 - 2004
Table 29 – Peoples subscriber growth – 1998 - 2004
Table 30 – SmarTone subscriber growth – 1998 - 2004
Table 31 – Sunday* subscriber growth – 1998 - 2004
Table 32 – Prepaid SIM card growth – 1997 - 2005
Table 33 – Monthly SMS volume* – 2002 - 2004
Table 34 – 2.5G subscriber growth – 2002 - 2005
Table 35 – Mobile subscriber growth – 1995 - 2005
Table 36 – Mobile subscribers by system – March 2005
Table 37 – cdmaOne subscribers – 1999 – 2005
Table 38 – CDMA2000 1x subscribers – 2003 - 2005
Table 39 – WCDMA subscribers – 2003 - 2005
Table 40 – PHS subscribers by carrier – March 2005
Table 41 – PHS subscribers – 1995 - 2005
Table 42 – Mobile subscribers by operator – 2004 - 2005
Table 43 – Prepaid mobile subscribers* – March 2005
Table 44 – Wireless Internet subscribers – March 2005
Table 45 – 3G subscribers by operator in Japan – March 2005
Table 46 – FOMA WCDMA subscribers – 2001 - 2005
Table 47 – Mobile subscriber growth – 1990 - 2004
Table 48 – Mobile subscribers by operator – September 2004
Table 49 – Mobile subscribers – 1996 - 2004
Table 50 – Mobile subscribers by operator – 2004
Table 51 – Mobile subscribers – 1994 - 2005
Table 52 – CDMA2000 1x subscribers by operator and system – 2004 - 2005
Table 53 – Mobile subscribers by operator – 2004 - 2005
Table 54 – Mobile subscriber growth and penetration – 1995 - 2005
Table 55 – Mobile services revenue – 1992 - 2003
Table 56 – Mobile subscribers by operator – 2004
Table 57 – Operator market share by subscribers – 2004
Table 58 – Chunghwa Telecom mobile subscribers – 1998 - 2004
Table 59 – Far EasTone subscribers – 1998 - 2004
Table 60 – KG Telecom subscribers – 1998 - 2004
Table 61 – Taiwan Cellular subscribers – 1998 - 2004
Table 62 – WAP subscriber growth – 2001 - 2005
Table 63 – GPRS subscriber growth – 2001 - 2005
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