This report examines how life scientists use various e-marketing tools to receive information on the products and/or services related to their research.Study Objectives:This report examines how life scientists use various e-marketing tools to receive information on the products and/or services related to their research.
It also evaluates the effectiveness of these e-marketing tools on a supplier-specific basis.The e-Marketing tools analyzed in this report are: * Banner advertisements * Blogs * Discussion forums * Email * Ezine (i.e., electronic magazine published on the Internet) * Listservs * Newsletters * Podcasts * Search engine (i.e., keyword searches) * Syndicated Web content (e.g., RSS news feeds, events listings, headlines, etc.) * Webcast (i.e., one-way audio video presentation) * Webinar (i.e, two-way audio video presentation)The specific objectives of this report are to: * Determine the percent of Internet use customers devote to supplier Web sites * Assess how customers obtain and process information over the Internet * Identify preferred eMarketing channels by level of Internet use * Reveal customer preferences for format, content, and frequency of supplier-generated email communication and electronic literature * Identify most-desired topics and scheduling preferences of virtual seminars * Ascertain how customers prefer to search for information on supplier’s Web sites * Provide tips on how to enhance click-through rates for supplier ads * Highlight supplier Web sites that offer the most relevant product and/or service information * Evaluate customer’s experience on over 25 leading suppliers’ Web sites * Verify how customers prefer to access supplier information via third party Web sites (i.e., online journals, electronic trade publications, life science portals) * Identify top online publications and Web sites customers rely on for new product informationSuppliers included in this report are: * Affymetrix * Agilent Technologies * Ambion * Applied Biosystems * BD Biosciences * Beckman Coulter * Bio-Rad * Calbiochem * Clontech * Dako * Eppendorf * Fermentas * GE Healthcare * Invitrogen * Millipore * New England Biolabs * PerkinElmer * Pierce * Promega * Qiagen * R&D Systems * Roche Applied Science * Santa Cruz Biotechnology * Sigma-Aldrich * Stratagene * Takara * Thermo Fisher Scientific * VWR International * Waters