This report addresses the importance of brand, customer service and product attributes to a customer's level of satisfaction and loyalty.Customer Loyalty & Satisfaction: Creating a Branded Customer Experience addresses the importance of brand, customer service and product attributes to a customer's level of satisfaction and loyalty.
In addition to providing an overview of customer loyalty and satisfaction in the life science market as a whole, this report provides detailed profiles of 24 top suppliers for the following measurements:-- Customer Retention Rate-- Satisfaction Measures-- Buying Decision Process Model-- Loyalty Measures-- Customer Experience IndexThis report looks at the following 24 suppliers: * Affymetrix * Agilent Technologies * Ambion * Applied Biosystems * BD Biosciences * Beckman Coulter * Bio-Rad * Eppendorf * Fermentas * Fisher Scientific * GE Healthcare * Invitrogen * Millipore * New England Biolabs * PerkinElmer Life & Analytical Sciences * Pierce Biotechnology * Promega * Qiagen * Roche Applied Science * Sigma-Aldrich * Stratagene * Takara * Thermo Electron * WatersThe analyses in this report will allow suppliers to better understand their customers and to understand how their customers' loyalty compares to the loyalty of their competitors' customers.